Minority Influence: Key Words

Question 1

Minority Influence

Answer 1

A minority persuade others to adopt their beliefs, attitudes or behaviours. Leads to internalisation or conversion.

Question 2

Consistency

Answer 2

MI is most effective if the minority keeps the same beliefs over time. Effective because it draws attention to the minority view.

Question 3

Commitment

Answer 3

MI is more powerful if the minority demonstrates dedication to their position. (E.g. making a personal sacrifice). Effective because it shows they aren’t acting out of self-interest.

Question 4

Flexibility

Answer 4

Relentless consistency an be seen as unbending and unreasonable. MI is more effective if the minority show flexibility by accepting the possibility of compromise.