Minority Influence and Social Change

Question 1

What is minority influence?

Answer 1

When members of a majority group are converted to the views of a minority

Question 2

What are the three ways the effectiveness of a minority can be affected by?

Answer 2

Consistency
Commitment
Flexibility

Question 3

What is social crypto-amnesia?

Answer 3

Describes how society adopts ideas from a majority group; however once the mainstream accepts these ideas and they become the norm, the sacrifice made by the minority group in initiating these positive social changes are not acknowledged but forgotten over time

Question 4

Why does a consistent minority group convince members of a majority?

Answer 4

By being consistent, the minority group demonstrates they are confident in their view, and by repeating the same message over time (diachronic consistency) and all group members give the same message (synchronic consistency) , the argument seems powerful