Minority influence

Question 1

minority influence

Answer 1

minority of people persuade others to adopt their beliefs attitudes or behaviours, leads to internalisation or conversion

Question 2

consistency

Answer 2

minority influence is most effective of minority keeps the same beliefs both over time between all the individuals that form the minority

Question 3

commitment

Answer 3

minority influence is more powerful if the minority demonstrates dedication to their position for example making personal sacrifices

Question 4

flexibility

Answer 4

minority influence is more effective if the minority show flexibility by accepting the possibility of compromise

Question 5

the process of change

Answer 5

factors make majority think more deeply about issue, snowball effect- minority view gathers momentum until it becomes majority influence

Question 6

research support for consistency

Answer 6

Mscovici showed that a consistent minority opinion had a greater effect on other people than an inconsistent opinion
-Wood (1994)- carried out a meta analysis of almost 100 similar studies and found that minorities who were seen as being consistent were most influential

Question 7

research support for depth of thought

Answer 7

minority views have longer effect because that are deeply processed- Martin (2003)

Question 8

artificial tasks

Answer 8

tasks in studies are often trivial so tell us little about real life influence

Question 9

limited real world applications

Answer 9

real life social situations are much more complicated