minority influence Flashcards
1
Q
what is minority influence
A
- a small group of people influence the beliefs and behaviours of others
- conformity is when the majority influences
2
Q
what does minority inflence lead to
A
- internalisation
3
Q
consistency in minority influence
A
- must be consistent in their views
- overtime constancy increases interest from other people
- consistent minority makes other rethink their own views
4
Q
what are the two types of consistency
A
- synchronic constancy (all saying the same thing)
- diachronic consistency (saying the same thing for some time)
5
Q
what is the augmentation principle
A
- minority risk live for as cause making it more worthy
6
Q
who argues for flexabilty
A
nemeth (1986)
7
Q
why is flexibility important
A
- so they dont look rigid, unbending and dogmatic
8
Q
what are the 3 factors in gaining minority influence
A
- commitment
- flexibility
- constitancy
9
Q
strength of minority influence
A
- research support for consistency
- moscovici et all blue/green slide study
- showed that a consistent minority opinion had a greater effect on changing the views of other people than an inconstant opinion
- wood et al (1994) meta analysis of 100 similar studies
- consistent minorities were most influence - research support for deeper processing
- martin et al (2003) presented a message supporting a viewpoint and measured participants agreement
- 1 group then heard a minority group agree with the initial view while another heard the majority group agree with it
- participants then exposed to opposite views and attitudes were measured again
- people were less willing to change their opinion if they had listened to a minority group
10
Q
limitation of minority influence
A
- artificial task
- research is removed form how minority attempt to change the behaviour of majorities in real life
- lack external validity
