Minority Influence

Question 1

What is Minority influence?

Answer 1

• A form of Social Influence which a minority of people persuade others to adopt their beliefs, attitudes, or behavior’s.

Question 2

What does Minority Influence lead to?

Answer 2

• Internalization

Question 3

What is Consistency?

Answer 3

• Minority Influence is most effective if the minority keeps the same beliefs both over time and between the minority.

Question 4

What is Commitment?

Answer 4

• Minority Influence is most effective if the minority demonstrates dedication to their position.

Question 5

What is Flexibility?

Answer 5

• Minority Influence is more effective if the minority show flexibility by accepting the possibility of a compromise.

Question 6

Summarise your AO1 knowledge into 6 points for a 16 marker.
What could you say?

Answer 6

• Define what Minority Influence is and that it leads to Internalisation
• Briefly explain what internalisation is
• Define Consistency
• Define Commitment
• Define Flexibility
• Mention the process if change - deeper processing - Snowball effect