Minority influence

Question 1

Procedure

Answer 1

• Moscovici
• 1969
• 36 blue slides w/ varying intensity, state whether they were blue or green
• 2 confederates consistently said they were green
• participants influenced 8%

Inconsistent 2/4
- 1.25% influence

No confederates = 0.25%

Question 2

Research support

Answer 2

• meta-analysis 100 studies
• showed consistency is needed for successful MI

Question 3

RS deeper processing

Answer 3

• PTP exposed to a viewpoint
• 1 group heard minority agree
• 1 group heard majority agree
• both heard a conflicting viewpoint
• more likely to strongly disagree with minority, suggests deeper processing of their opinion and longer lasting effect

Question 4

Artificial

Answer 4

• no consequence
• political decisions could be life/death
• low EV

Question 5

Low EV

Answer 5

• power status
• committed as they face hostile opposition
• in studies minority is just smaller
• lower EV