Minority Influence Flashcards
1
Q
What does the topic of Minority influence consist of?
A
- Moscovici’s research
- Consistency, Commitment, Flexibility, Process of change
2
Q
What is Minority Influence?
A
- One person/small group influences other people (e.g individuals in a bigger group) - leads to internalisation
3
Q
What was Moscovici’s research?
A
- group of 6 was asked to view a set of 36 blue-coloured slides that varied in intensity
- In each group there was 2 confederates who consistently said the slides were green
- pps agreed 8.42%
4
Q
What is Consistency in terms of Minority Influence?
A
- Minority stays united (synchronic) and keeps same views over time (diachronic)
5
Q
What is Commitment in terms of Minority Influence?
A
- Links to the Augmentation principle - personal sacrifices show minority not acting out of self-interest
6
Q
What is flexibility in terms of Minority Influence?
A
- Minority should accept reasonable counterarguments from majority
7
Q
What is the process of change in terms of Minority Influence?
A
- Majority thinks deeply about minority view, then snowball effect - minority view becomes majority
8
Q
What is one limitation of the triviality of Moscovici’s research?
A
- It is an artificial/trivial task so there is no real reason to not conform. Therefore the findings may be inapplicable to the real world
9
Q
What research supports Moscovici’s research?
A
- a meta-analysis done by Wendy Wood analysised over 100 similar studies and found that CONSISTENT minorities were most influential
10
Q
What questions the power of Minority Influence?
A
- Moscovici’s research suggested that the agreement for minority was low - only 8% so it may be a rare and therefore relatively useless concept
11
Q
What were the additional conditions of Moscovici’s research?
A
- Second group exposed to an inconsistent minority (confederates said green 24 times and blue 12) agreement fell to 1.25%
- Third group had no confederates and got the answer wrong just 0.25% of the time
