Minority influence Flashcards
What does minority influence involve
Motivating such individuals to reject the well established norms of the majority group
What is minority influence
A type of social change whereby a single person or small number of people affect the thinking and/or behaviour of a large number of people
What does minority influence lead to
Internalisation
How are the results of minority influence best seen
Through a historical perspective
What is consistency
Minority must be unchanging in their oppositions
What is the most important factor to minority influence
Consistency
What is commitment
Being passionate and dedicated to changing beliefs no matter what by standing by their viewpoint even if they receive punishment
What has research shown about commitment
Personal sacrifices are effective
What is flexibility
The degree a minority is prepared to shift their views in order to make them more acceptable to the majority
Who is likely to be unsuccessful
Those who are inconsistent or too rigid and uncompromising in their requests
What is social crypto amnesia
The new idea will become so familiar in the majority view that the majority will often forget where the idea came from
Outline of moscovicis study
Explored minority influence in a group of 6 people who were asked to view a set of blue coloured slides which varied in intensity. They then had to state whether the slides were green or blue. It was found that 32% gave the same answer as the minority group on at least one trial. Showed that consistency important
