Mining To Consumer Problem Flashcards
’s responsibility to be sure that suppliers with replacement parts and repair services
Purchasing function
Provide latest information about latest development
Suppliers
More difficult than buying materials
Buying services
Mainstream operations
(a) testing
(b) materials handling
Strategic consideration
(a) product design
(b) facility location
Improve services purchasing by effectively dedicating more resources to ____
Services purchasing
One important areas for purchasing
Purchasing logistics including transportation services
Represent substantial part of total landed cost
Transportation costs
Must arrange for incoming delivery of goods that are on time
Purchasing
Helps markets identify how consumers complete the journey from knowing about a product to making the purchase decision
Consumer decision process
Understanding the ____ is essential for marketing and sales
Buying process
Result; satisfied or dissatisfied
Port- purchasing behavior
Starts when consumer identifies a need or problem
Buying process
Problem recognition
- recognize problem/need
Trigger needs
Internal stimuli
External stimuli
