Mind Maps

Question 1

For a consumer survey, what is the first information gathered?

Answer 1

Information and Consent

Question 2

For a consumer survey: what are the 3 information types?

Answer 2

Subject
Classification
Identification

Question 3

For a consumer survey, what is pre-testing?

Answer 3

Pre-testing

Question 4

For a consumer survey, what is Sampling Design?

Answer 4

Sampling design

Question 5

For a consumer survey, name the 7 stimuli scaling

Answer 5

Paired
Ranking
Category sorting
Likert scales
Category scales
Graphic ratings
Willingness to purchase

Question 6

For consumer survey, what 3 information points are required?

Answer 6

Concept
Market potential
Potential consumers

Question 7

For a consumer survey what are the 7 main boxes?

Answer 7

Information and Consent
Information types
Pre-testing
Question types
Sampling design
Stimuli scaling
Information required

Question 8

For sampling design, what are the two categories?

Answer 8

Probability and non probability

Question 9

What are the 4 probability categories?

Answer 9

Smiple random
Systematic
Stratified
Cluster

Question 10

What the 4 non-probability categories?

Answer 10

Convenience
Snowball
Quota
Judgmental