milquiz Flashcards
TYPES OF MEDIA
- print media
- broadcast media
- film/cinema
- video games/digital games
- new media
channels of communication that involve transmitting information in some way, shape or form to large numbers of people
mass media
the many ways individuals and society may be influenced by both news and entertainment mass media
media effects
People think they are more immune to media influence than others.
third party theory
When a person or event gets media attention, it influences the way the person acts or the way the event functions. Media coverage often increases self consciousness, which affects our actions.
reciprocal effect
media-induced change that is counter to the desired change
boomerang effect
states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world
cultivation theory
author of cultivation theory
George Gerbner
the government agency responsible for rating television programs and films in the Philippines.
MTRCB
process whereby the mass media determine what we think and worry about public reacts not to actual events but to the pictures in our head, created by media
agenda setting theory
tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda.
propaganda model
author of agenda setting theory
lippman/ mcCombs and shaw
author of proganda model of media control
herman and chomsky
ideas or statements that are often false or exaggerated and
that are spread in order to help a cause, a political leader, a government, etc.
propaganda
types of sources
books
articles
newspaper
internet
