Mil Flashcards
A simple and flexible format of presenting information or conveying ideas wether hand written, printed, or displayed on screen.
Text
Types of text
Formal text & informal text
Based materials are created and distributed by established institutions.
Formal text
Based materials come from personal opinions or views on different issues, processes, etc.
Informal text
Types of typeface serif
Serif
Sans serif
Slab serif
Script
Connotes formality and readability in large amount of text.
Serif
Brings a clean of minimalist look of the text.
Sans serif
Carries a solid or heavy look to text.
Slab serif
Draws much attention to itself because of its brush-like strokes.
Script
Differentiate the seven principles and elements
Emphasis
Appropriateness
Proximity
Alignment
Organization
Repetition
Contrast
Use different size, weight, color, contrast and orientation to present texts with greater value
Emphasis
Using the right font. Contrast and tone of presentation based on the target audience or event.
Appropriateness
Use space to create focus and strategically make other texts stand-out.
Proximity
Use text alignment to set symmetry, formality or free style.
Alignment
It refers to a conscious effort to organize the different text elements in a page.
Organization
The use of repeating some typefaces within the page.
Repetition
It creates visual interest to the text elements.
Contrast
Types of typeface serif
Serif
Sans serif
Slab serif
Script
