MIL

Question 1

objects, setting ,body language, and actions. Music can be classified as both technical and symbolic.

Answer 1

2) Symbolic Codes

Question 2

literal aspect of information

Answer 2

1) Denotation

Question 3

• applied to the technical area (e.g., length of television series, film, or music videos).

Answer 3

1) Technical Convention -

Question 4

 People are not passive individuals who accept information anymore, but active people who can create their own interpretations and meanings of media information particularly in areas:

Answer 4

Media Audiences

Question 5

• a practice or technique that is widely used in a field (Croteau and Hoynes, 2018). A habit or already long accepted way of doing things. E.g., Filipino anchors report with louder, non-monotonous voice. Western counterparts who report news mildly.

Answer 5

 Convention

Question 6

raw sounds in an audio-video materials (e.g., voices)

Answer 6

1) Diegetic sounds

Question 7

used to represent an information in a specific manner that oftentimes do not represent reality.

Answer 7

 Codes and conventions

Question 8

 a method, consisting of signs and symbols, used by information sources to convey meaning to their audiences.

Answer 8

Media Language

Question 9

The present media audience is interpretive. When producers create media information, audience develop it through their own understanding.

Answer 9

1) Interpretation

Question 10

sounds that have been added in the post-production stage of the material (e.g., sound effects)

Answer 10

2) Non-diegetic sounds

Question 11

viewers are spoon-fed with concrete details from which their imagination could not be exercised.

Answer 11

2) Television, Video streams, or Films

Question 12

There are two common types of codes:

Answer 12

1) Technical Codes
2) Symbolic Codes

Question 13

The greatest indicator of media audience’s activeness is collective political action. How the Filipinos responded to the call of Jaime Cardinal Sin in 1986 that led to the first People Power Revolution in the country against the Marcos dictatorship; to the fight for the sovereignty in the West Philippine Sea; to the announcements that were made via social media; and many others are clear manifestations that media audience in the Philippines are not just active socially, but also
politically.

Answer 13

3) Collective Political Action

Question 14

 The definition ——–’ is indefinite, for there can never be a real world,

Answer 14

real

Question 16

framing, camera angles and techniques, lighting, exposure, etc.

Answer 16

1) Technical Codes

Question 17

For Croteau and Hoynes, media messages are interpreted socially. People create media interpretations through social interaction with relatives, friends, classmates, or other individuals to whom they interact with. Usually, whatever interpretations most of the members in a social group share, if justified well, is eventually adopted by the other members.

Answer 17

2) Collective Interpretation of Media

Question 18

meaning or interpretation people associate with an information

Answer 18

2) Connotation

Question 19

associated with the type of content like typical genres (horror, romance, action, etc.) E.g., Filipino horror (mythical creatures) Filipino romance (Romeo-Juliet plots)

Answer 19

2) Genre Convention

Question 20

uses words to create vivid descriptions of environment that would immerse the audience in different worlds. (readers can create their own interpretation of the details presented)

Answer 20

1) Fiction -

Question 21

systems of signs that are put together to create arbitrary meaning (Fiske, 1987).

Answer 21

 Codes

Question 23

 it can be written (writing styles, etc.), verbal (diction, modulation, etc.), non-verbal (gestures), visual (colors, etc.), and aura (diegetic and non-diegetic sounds).

Answer 23

Media Language

Question 24

Each media has a specific

Answer 24

media language.

Question 25

The truth shall set us free: the role of church-owned radio station in the Philippines

Answer 25

Isabel L. Tempo

Question 26

From stone drawings to printed media like books to digital like computers

Answer 26

Education

Question 27

BPO

Answer 27

Business Process Outsourcing

Question 28

Overseas filipino workers and BPO

Answer 28

Business and Economics

Question 29

Because the Philippines is a democratic country, Filipinos have the right to participate in governance

Answer 29

Politics and governance

Question 30

Media affects what people know by planting ideas and information into their minds

Answer 30

Cognitive

Question 31

Relates to the values and principles people have in their lives due to the influence by media

Answer 31

Belief

Question 31

Evaluative judgements about standards and values set by media

Answer 31

Attitudinal

Question 32

Refers to media’s capacity to trigger or affect an audience’s emotions

Answer 32

Emotional

Question 33

Refers to the reaction of bodily systems to media messages

Answer 33

Physiological

Question 34

Media can trigger audience to do certain actions

Answer 34

Behavioral

Question 35

5 filters of media

Answer 35

Ownership, advertising, sourcing, flak, common enemy