MIL Flashcards
objects, setting ,body language, and actions. Music can be classified as both technical and symbolic.
2) Symbolic Codes
literal aspect of information
1) Denotation
- applied to the technical area (e.g., length of television series, film, or music videos).
1) Technical Convention -
People are not passive individuals who accept information anymore, but active people who can create their own interpretations and meanings of media information particularly in areas:
Media Audiences
- a practice or technique that is widely used in a field (Croteau and Hoynes, 2018). A habit or already long accepted way of doing things. E.g., Filipino anchors report with louder, non-monotonous voice. Western counterparts who report news mildly.
Convention
raw sounds in an audio-video materials (e.g., voices)
1) Diegetic sounds
used to represent an information in a specific manner that oftentimes do not represent reality.
Codes and conventions
a method, consisting of signs and symbols, used by information sources to convey meaning to their audiences.
Media Language
The present media audience is interpretive. When producers create media information, audience develop it through their own understanding.
1) Interpretation
sounds that have been added in the post-production stage of the material (e.g., sound effects)
2) Non-diegetic sounds
viewers are spoon-fed with concrete details from which their imagination could not be exercised.
2) Television, Video streams, or Films
There are two common types of codes:
1) Technical Codes
2) Symbolic Codes
The greatest indicator of media audience’s activeness is collective political action. How the Filipinos responded to the call of Jaime Cardinal Sin in 1986 that led to the first People Power Revolution in the country against the Marcos dictatorship; to the fight for the sovereignty in the West Philippine Sea; to the announcements that were made via social media; and many others are clear manifestations that media audience in the Philippines are not just active socially, but also
politically.
3) Collective Political Action
The definition ——–’ is indefinite, for there can never be a real world,
real
framing, camera angles and techniques, lighting, exposure, etc.
1) Technical Codes
For Croteau and Hoynes, media messages are interpreted socially. People create media interpretations through social interaction with relatives, friends, classmates, or other individuals to whom they interact with. Usually, whatever interpretations most of the members in a social group share, if justified well, is eventually adopted by the other members.
2) Collective Interpretation of Media
meaning or interpretation people associate with an information
2) Connotation
associated with the type of content like typical genres (horror, romance, action, etc.) E.g., Filipino horror (mythical creatures) Filipino romance (Romeo-Juliet plots)
2) Genre Convention
uses words to create vivid descriptions of environment that would immerse the audience in different worlds. (readers can create their own interpretation of the details presented)
1) Fiction -
systems of signs that are put together to create arbitrary meaning (Fiske, 1987).
Codes
it can be written (writing styles, etc.), verbal (diction, modulation, etc.), non-verbal (gestures), visual (colors, etc.), and aura (diegetic and non-diegetic sounds).
Media Language
Each media has a specific
media language.
The truth shall set us free: the role of church-owned radio station in the Philippines
Isabel L. Tempo
From stone drawings to printed media like books to digital like computers
Education
BPO
Business Process Outsourcing
Overseas filipino workers and BPO
Business and Economics
Because the Philippines is a democratic country, Filipinos have the right to participate in governance
Politics and governance
Media affects what people know by planting ideas and information into their minds
Cognitive
Relates to the values and principles people have in their lives due to the influence by media
Belief
Evaluative judgements about standards and values set by media
Attitudinal
Refers to media’s capacity to trigger or affect an audience’s emotions
Emotional
Refers to the reaction of bodily systems to media messages
Physiological
Media can trigger audience to do certain actions
Behavioral
5 filters of media
Ownership, advertising, sourcing, flak, common enemy
