Mielie Flashcards
Why was the name Miele chosen
Because of the texture of the bags after completion
When was Miele brand born
2002 a
What is the aim of Miele
To design and produce innovative quality products for the export market using locally sourced reclaimed materials which are hand crafted to also keep their products environmentally friendly but still remain high standards and job creation
Who is the founder of Miele
Adri Schultz
Who is their target market
Designs aim to create quality hand-crafted products for women locally and internationally. The product is labelled with the name of the weaver who made it creating the opportunity for a connection between the buyer and the maker
Inspiration
Flowers
Geometrics
Abstracts appear In their designs
Products
Include hand crafted bags and products for interior such as poufs floor covers and seat covers
Materials and techniques
Reuses preconsumer textile waste ( off cuts) up cycling
Buys material from local factories and shades vary
Products made by hooked tugging crotchet and knotting
Job creation and sustainability
Ladies who weave bags are allowed to work from home also for children aim for creating employment was to restore dignity and financial independence to South Africans
