midterms vocab

Question 1

3 evenly spaced colors on the wheel

Answer 1

Triadic

Question 2

the creation of visual content to communicate messages

Answer 2

design

Question 3

differences between elements to highlight them

Answer 3

contrast

Question 4

repeating elements to create consistency

Answer 4

repetition

Question 5

organizing elements in a straight line

Answer 5

alignment

Question 6

grouping related items together

Answer 6

proximity

Question 7

prioritizing elements by importance

Answer 7

hierarchy

Question 8

empty space for balance and clarity

Answer 8

white/negative space

Question 9

lossless image format for transparency

Answer 9

PNG file

Question 10

compressed image format, used for photos

Answer 10

JPG fike

Question 11

visual property of light (hue, saturation, brightness)

Answer 11

color

Question 12

study of color relationships and combinations

Answer 12

color theory

Question 13

circular diagram showing color relationships

Answer 13

color wheel

Question 14

color combinations for balance and appeal

Answer 14

color harmonies

Question 15

printing color model

Answer 15

CMYK (cyan, magenta, yellow, black)

Question 16

screen color model

Answer 16

RGB (red, green, blue)

Question 17

colors next to each other on the wheel

Answer 17

analogous

Question 18

variations of one color

Answer 18

monochrome

Question 19

opposite colors on the color wheel

Answer 19

complementary

Question 20

the actual color (pure red, blue, green, etc.)

Answer 20

hue

Question 21

white added to a color

Answer 21

tint

Question 22

arrangement of text to enhance readability

Answer 22

typography

Question 23

serif font

Answer 23

fonts with small lines at the end of letters - formal

Question 24

Sans serif

Answer 24

fonts without serifs - clean and modern

Question 25

script font

Answer 25

cursive like fonts - elegant

Question 26

line on which text sits

Answer 26

baseline

Question 27

spacing between individual letters

Answer 27

kerning

Question 28

vertical spacing between lines of text

Answer 28

leading

Question 29

overall spacing between characters in text

Answer 29

tracking

Question 30

thickness of typeface strokes

Answer 30

weight

Question 31

graphic design

Answer 31

creative process using visuals to communicate ideas

Question 32

7 elements of art

Answer 32

line, shape, form, color, value, texture, space

Question 33

Principles of art

Answer 33

balance, contrast, emphasis, movement, pattern, rhythm, unity

Question 34

Design principles

Answer 34

CRAP (contrast, repetition, alignment, proximity)

Question 35

7 types of logos

Answer 35

wordmark, lettermark, pictorial, abstract, emblem, combination, mascot

Question 36

what’s the importance of branding?

Answer 36

establishes visual identity reflecting company values

Question 37

how to combine shapes in illustrator

Answer 37

use pathfinder or shape builder tool

Question 38

what’s the purpose of brainstorming in design?

Answer 38

generates diverse ideas before selecting the best

Question 39

how to achieve contrast in typography

Answer 39

utilize alignment, capitalization, decoration, color, and font choice

Question 40

what design software have we used?

Answer 40

Illustrator and photoshop are the primary tools

Question 41

Illustrator Label Quiz

Answer 41

familiarize with buttons and parts of illustrator

Question 42

design element analysis

Answer 42

identify various element in a piece