Midterms Flashcards
This is a business or company that offers services for transporting passengers or goods through air by the use of aircraft
Airline
State the six airline business models
- Full Service airlines / carriers
- Low Cost airlines / carriers
- Charter airlines / carriers
- Regional airlines / carriers
- Cargo airlines / carriers
- Hybrid airlines / carriers
Plan or a guide of the company that includes the products and services (how they can earn)
ABM
These have large fleet which is diversified. They operate in all sorts of routes starting with long haul, medium range (short haul) and regional flights
Full Service Airlines / Carriers
These are often the former national airlines of a country which has been privatized. These airlines companies are the flag carriers of their respective countries and have been around probably ever since airlines existed.
Legacy airlines
Give the Pros and cons on Full Service airlines/ carriers (legacy airlines)
Pros:
- Good Quality
- Inclusion of amenities
- Reserved Seating
- Diversified fares
- Convenient loyalty programs
Cons:
- More expensive compared to LCC’s and other models
These are also known as a no frills, discount or budget carriers or value based carriers, are airlines that offer generally low fares to transfer from point A to B and offer much lower average fares, with cost saving in labor, distribution, service and aircraft utilization
Low Cost airlines / carriers
State the Pros and Cons of LCC
Pros:
- Low Fares
- Fares may go lower during season
- Turnaround time
Cons:
- Add ons / extra fee
- No extra baggage
- No reserved seating
- Operate in secondary airport
- No connecting flights
They operate on a demand driving basis. Tourism has stimulated the development of charter airlines. It opened new destinations and tourism markets
Charter Airlines
A charter airline is a broad term for carrier that focuses on the transportation of tourism and referred to as?
Holiday or Leisure airlines
State the pros and cons of charter airlines
Pros:
- Quality and Comfort
- Flexibility ( can access almost all places)
- Direct
- Good for medical emergency situation
Cons:
- Expensive
- Stricter cancellation penalties
These aim to transporting people from smaller, regional airports to larger airports and vice versa.
Regional Airlines
They operate as feeders of the FSC’s, connecting secondary airports to major or primary airports
Regional Airlines
Airlines which make their living out of transporting goods for forwarders of big shipping companies. They do not have any costs associated with the transport of people
Cargo Airlines
They are a combination of two or more business models. They do not adhere to one single strategy but adopts attributes from different airlines business models and combines them
Hybrid airlines
This is a person who is in a vehicle such as a bus, boat, or plane who is traveling in it but who is not driving it or working on it
Passenger
Any person who has purchased a ticket on a flight with the consent of the air carrier or the aircraft operator, excluding on duty members of both the flight crew and the cabin crew
Passenger
What are the two principle types of PAX
Business passengers
Leisure passengers
They need travel to/from work location meetings and conferences
Business passengers
Less flexible and less informed than business passenger
Leisure passengers
This is a service business. They provide air transport service for traveling passengers and/ or freight. Their main product/services is to take passengers from point A to point B with the use of an aircraft
Airline Service
State the four characteristics of air transportation services
- Intangibility
- Inconsistency/ heterogeneity
- Inseparability
- Inventory / perishability
Can passenger see, touch, feel the product before purchase decision?
Intangibility
The quality of service is personalized, depending upon the people who provide it.
Tangible goods are consistent, whether quality is good or bad.
Need standardization; of procedures, among airlines employees, within a working group
Inconsistency / heterogeneity
Aims at transporting people from smaller, regional airports and vice versa
Regional Airlines
Air transportation service production and consumption are simultaneous. Producer and consumer must be present at the same time for exchange to occur
Inseparability
Service are deeds, performance or act whose consumption takes place simultaneously. Hence, services cannot be stored. The service go to waste if they are not consumed simultaneously. Value of service exists at the point when it is required
Inventory / Perishability
State the four P’s in a marketing mix
- Product
- Price
- Promotion
- Place
State the passenger concerns and issues
- Cost
- Safety
- Services and Schedule
- Convenience and comfy
- Promotion
- Place
This is the most significant determinant of consumer demand
Cost
State the types of fare
Normal, Common, Joint, Promotional
This is the highest/ lowest possible fare established for a ticket
Normal fare
This is to apply one fare to points other than points between which the fare is determined
This is the combination of two routes
Common
Single fares that apply to join the lines or routes of two or more carriers ( alliance, codeshare agreements)
Joint
This pertains to the discounts (family plans, excursion) usually offered with certain restrictions
Promotional
Other cost factors
- You pay for amenities
- You pay for service (or the lack of)
- You pay for schedule options
State the characteristics of actual safety
- Effective management and supervision
- Compliance with safety procedures
- Safety consciousness and awareness of personnel
- Effective of training
- Condition of aircraft and equipment
- Operators financial condition
What is perceived safety influenced by?
- Trust and confidence in flight crew
- Publicity
What are the passenger anxieties
- Fear of flying
- Age
- Health
- Unfamiliar either aviation
The leading causes of passenger injuries
- Turbulence
- Objects falling from overhead bins
- Hot beverage spills
- Trips and falls
State the air travel security improvements since 9/11
- Intelligence
- Screening equipment
- Security Personnel selection
- Personnel training
- Security Awareness among airport / airline employees passengers
