Midterms Flashcards

1
Q

Take four or more vacations per year

A

Explorers

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2
Q

folks have selected their preferred cruise provider and seek a traditional experience

A

Admirals

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3
Q

segment is made up of upscale, motivated, and active young professionals

A

Marines

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4
Q

Segment is made up of upper middle class families

A

Little Mermaids

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5
Q

These folks have jobs (not careers) and lives (not lifestyles)

A

Souvenirs

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6
Q

This segment is a realistic target for the attention of breweries and bait shops, not cruise line marketers.

A

Adrift

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7
Q

Five A’s in Cruising

A

Accommodations
Access
Activities
Amenities
Attractions

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8
Q

The Five Major Factors for the Successful Handling o Emergency

A

Technology
Procedures
Personal
Characteristics
Cohesion
Training

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9
Q

relevant equipment must be designed for its intended purpose, usable by operators

A

Technology

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10
Q

emergency response should be realistic, fit on board technology, and be routine;y evaluated and verified.

A

Procedures

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11
Q

problem solving capabilities and former experiences with emergencies significantly affect crew response to critical conditions

A

Personal Characteristics

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12
Q

the degree of comradeship, loyalty, and understanding beteen members of a crisis managament team as well as loyalty and respect for the ships leadership will affect emergency response.

A

Cohesion

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13
Q

personnel and teams evidencing the best performnce in accident analysis have had a relatively high level of overcoming inherent personal shortcomings. ex. Drill and Exercises

A

Training

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14
Q

POTENTIAL EMERGENCY ON SHIP

A

Fire
Grounding
Collision
Bomb Threat
Terrorist Activities
Extreme Weather
Epidemic
Pollution
Emergency Assistance to other Ships
Damage to Ship
Personnel Actvities

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15
Q

This means that __% of US citizens have never taken a cruisem which represents a remarkable upside potential for this sector.

A

85%

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16
Q

Front-back motion of a ship in rough waters or high winds

17
Q

This is a desirable segment and probably the core of the cruise market. They are just looking to get away.

18
Q

Top 3 Destination of CLIA

A

Carribean
Mediterannean
North America

19
Q

This convention allows freedom of navigation and/or rights of access or package to shipping pn the high seas with certain privisions

A

Exclusive Economic Zone (EEZ)

20
Q

Is one of the major operating components of the Department of Health and Human Services

A

Centers for Disease Control and Prevention (CDC)

21
Q

A marker or an anchored float used for making a position on the water, a hazard, or a shoal and for mooring.

22
Q

Established in 1975, it is the world’s largest cruise industry trade association, prividing a unified voice and leading authority of the global cruise community.

A

Cruise Lines International Association Association

23
Q

Includes all actions taken to prevent unwanted situations to develop such as a ri of losing control.

A

Prevention

24
Q

Main market source

A

North America

25
Highest Market Share by 2019
Carribean - 34.4%
26
RMS
Royal Mail Ship
27
NCL
Norwegian Cruise Lines
28
IMO
International Maritime Organization
29
Elements of Cruising
Connectivity Regional Competitiveness Utilization Infrastructure Security Environmental Management Ports of Call Ocean Recreational Activities Traffic
30
Main Department of a Ship
Deck Department Engineering Department Hotel Department