Midterms Flashcards
Take four or more vacations per year
Explorers
folks have selected their preferred cruise provider and seek a traditional experience
Admirals
segment is made up of upscale, motivated, and active young professionals
Marines
Segment is made up of upper middle class families
Little Mermaids
These folks have jobs (not careers) and lives (not lifestyles)
Souvenirs
This segment is a realistic target for the attention of breweries and bait shops, not cruise line marketers.
Adrift
Five A’s in Cruising
Accommodations
Access
Activities
Amenities
Attractions
The Five Major Factors for the Successful Handling o Emergency
Technology
Procedures
Personal
Characteristics
Cohesion
Training
relevant equipment must be designed for its intended purpose, usable by operators
Technology
emergency response should be realistic, fit on board technology, and be routine;y evaluated and verified.
Procedures
problem solving capabilities and former experiences with emergencies significantly affect crew response to critical conditions
Personal Characteristics
the degree of comradeship, loyalty, and understanding beteen members of a crisis managament team as well as loyalty and respect for the ships leadership will affect emergency response.
Cohesion
personnel and teams evidencing the best performnce in accident analysis have had a relatively high level of overcoming inherent personal shortcomings. ex. Drill and Exercises
Training
POTENTIAL EMERGENCY ON SHIP
Fire
Grounding
Collision
Bomb Threat
Terrorist Activities
Extreme Weather
Epidemic
Pollution
Emergency Assistance to other Ships
Damage to Ship
Personnel Actvities
This means that __% of US citizens have never taken a cruisem which represents a remarkable upside potential for this sector.
85%