Midterm2 Flashcards
Consumption possibilities
things you can afford to buy
utility
benefit or satisfaction from consuming a good or service
total utility
total benefit person gets from consumption of goods
marginal utility
change in total utility that results from unit increase in quantity of good consumed
diminishing marginal utility
marginal utility increases at a decreasing rate
utility maximizing choice
economic choice that results in the highest level of satisfaction or benefit for consumers
consumer equilibrium
where consumer achieves maximum satisfaction from goods and services they choose to consume given budget constraints
Paradox of value
we consume so much water that marginal utility is small, but total utility is large
we buy few diamonds, so marginal utility is large, but total utility is small
behavioral economics
limits on human brains ability to compute and implement rational decisions influence economic behavior
bounded rationality
rationality is bounded by computing power of human brain. so we rely on other methods like rule of thumb or gut instinct
bounded will power
less than perfect willpower that prevents us from making a decision that we know we’ll later regret
ex. alcohol, gambling
bounded self interest
limited self interest that sometimes results in suppressing own interests to help others
endownment effect
tendency for people to value something more highly simply because they own it
neuroeconomics
activity of human brain when person makes economic decision
Prefrontal cortex - rational decisions
hippocampus - irrational decisions
What is a budget line and how does it tell us how consumers act
budget line shows consumption possibilites based on income. The possibilites are limited by income. It shows a consumers’ constraint on choices and highlights the trade-offs they must make when choosing between different products
how do price/income changes shift budget line
when income increases -> budget line shifts outward
when income decreases -> budget ine shifts inward
when price increases -> budget line rotates inwards
when price decreases -> budget line rotates outwards
predictions of marginal utility theory
Fall in price leads to an increase in quantity demanded. Consumer increases consumption of that good.
Fall in price of one good decreases consumption of other good.
Income increase leads to increase in demand for both goods if they’re normal.
Budget Equation
P1Q1+ P2Q2 = Y
expenditure = income
Preference
greater liking for one alternative over another
real income
income expressed as quantity of goods you can afford to buy
Q1 + (P2/P1)Q2 = Y/P1
Relative Price
price of one good divided by price of other good
how does a change in price effect budget line
changes slope
how does change in income change budget line
brings parallel shift
indifference curve
measures utility, shows combinations of goods where consumer is indifferent
Marginal Rate of Substitution
measures rate at which person is willing to give up good y to get an additional unit of good x
when is MRS high
when indifference curve is steep
when is MRS low
when indifference curve is relatively flate
how do you calculate MRS
dividing change in good x by change in good y
what is the best affordable choice
highest attainable indifference curve
on budget line
has marginal rate of substitution equal to relative price
price effect
effect of change in price of good on quantity of good consumed
income effect
effect of change in income on buying plans; increase in income would allow consumers to move to higher indifference curve