MIDTERM VOCAB Flashcards
Extemporaneous
a mix of impromptu speaking and memorization
Communication Apprehension
an individual’s level of fear or anxiety associated with either real or anticipated communication with another person or persons
Purpose
The reason for which something is done or created
Informative Strategy
the way in which you intend on informing your audience about your specific topic
Audience
individuals who are directly or indirectly receiving, engaging, or responding to the speaker’s message.
Audience-Centered
Speakers who consider the perspectives, needs, and wants of their audience
Common Ground
the ways in which the speaker and audience are similar to one another
Audience Analysis
the process of gathering and interpreting information about an audience to adapt, develop, and communicate a message
Direct Observation
informal strategy speakers use to physically observe and look at characteristics of an audience
Demographics
the discrete identity characteristics of an audience, such as race, gender, sex, ethnicity, age, etc.
Psychographics
the psychological information of an audience such as their values, beliefs, attitudes, etc.
Stereotypes
widely held and oversimplified cultural beliefs about particular people and things
Pandering
when speakers overcompensate and indulge audiences by only considering their audience’s personal interests, perspectives, and beliefs
Positionally
the individual and collective experiences and perspectives a speaker possesses
Ethnocentrism
the belief that your cultural views are superior to others
Audience Engagement
active involvement of an audience during a presentation. Includes both verbal and nonverbal cues
Thesis
the main idea of a message expressed as a proposition or argument
Discreteness
Each main point should be distinguishable from all others
Succinctness
The points are said in a simple, clear way that can be grasped immediately
Coherence
How the main points go together and connect
Voice Image
the way that you perceive and believe that others perceive the quality and impact of your voice
Volume
how loud or quiet your voice is
Pitch
how high or low your voice is
Inflection
variations in pitch to convey emotional or meaningful content