Midterm Study Flashcards
Five steps for selling a horse
- Quality content
- Marketing
- Develop a relationship & trust
- Be show ready
- Advertise with purpose
Marketing P’s (4)
- Price
- Purchase
- Place
- ProMotion
What are three things that should be in a horse sale write up?
- Age
- Sex
- Breed
Three things to be show ready
- Shiny
- Optimal body condition score
- It’s on farrier, vaccines, de-worming and other maintenance
List 3 Sale channels
- Auction
- Online
- Social media
How many equines in Canada ?
509,000
How many acres are used for equine activities in Canada
155,000
% of recreation
28%
% of amateur sport
24.5%
% of working
19%
% of breeding
14%
% of professional sport
8%
% of elite sport
4%
% of racing
2.5%
List 3 challenges and risks
- Labour
- Equine activities require large land base
- Educational programs and resources
How much money spent on feed in Canada
1.1 billion
Amount of equine keeping
8.3 billion
Highest province expenses to keep a horse and how much
Ontario & $17,519
How much in Alberta to keep a horse
$14,874
What province is the least amount to keep a horse and how much ?
PEI & $6,074
Total value added to the U.S economy
122 billion
Direct contribution to GDP
50 billion
Total employment impact
1,744,747
Direct employment impact
988,394
Number # of horses in the USA
7,200,000
How much do Canadians spend on equine keeping
8.3 billion
