Midterm Study

Question 1

Five steps for selling a horse

Answer 1

1. Quality content
2. Marketing
3. Develop a relationship & trust
4. Be show ready
5. Advertise with purpose

Question 2

Marketing P’s (4)

Answer 2

1. Price
2. Purchase
3. Place
4. ProMotion

Question 3

What are three things that should be in a horse sale write up?

Answer 3

1. Age
2. Sex
3. Breed

Question 4

Three things to be show ready

Answer 4

1. Shiny
2. Optimal body condition score
3. It’s on farrier, vaccines, de-worming and other maintenance

Question 5

List 3 Sale channels

Answer 5

1. Auction
2. Online
3. Social media

Question 6

How many equines in Canada ?

Answer 6

509,000

Question 7

How many acres are used for equine activities in Canada

Answer 7

155,000

Question 8

% of recreation

Answer 8

28%

Question 9

% of amateur sport

Answer 9

24.5%

Question 10

% of working

Answer 10

19%

Question 11

% of breeding

Answer 11

14%

Question 12

% of professional sport

Answer 12

8%

Question 13

% of elite sport

Answer 13

4%

Question 14

% of racing

Answer 14

2.5%

Question 15

List 3 challenges and risks

Answer 15

1. Labour
2. Equine activities require large land base
3. Educational programs and resources

Question 16

How much money spent on feed in Canada

Answer 16

1.1 billion

Question 17

Amount of equine keeping

Answer 17

8.3 billion

Question 18

Highest province expenses to keep a horse and how much

Answer 18

Ontario & $17,519

Question 19

How much in Alberta to keep a horse

Answer 19

$14,874

Question 20

What province is the least amount to keep a horse and how much ?

Answer 20

PEI & $6,074

Question 21

Total value added to the U.S economy

Answer 21

122 billion

Question 22

Direct contribution to GDP

Answer 22

50 billion

Question 23

Total employment impact

Answer 23

1,744,747

Question 24

Direct employment impact

Answer 24

988,394

Question 25

Number # of horses in the USA

Answer 25

7,200,000

Question 26

How much do Canadians spend on equine keeping

Answer 26

8.3 billion