Midterm Review Flashcards
Define innovation
List examples of innovative business models
Define and explain the use of Business Intelligence Tools
Business Intelligence tools (BIT) are used to make better, more efficient, decisions by processing and transforming data into useful information.
Explain the functional areas in a business
Distinguish between data information
Describe digital communication tools and explain how they support business operations
Explain the role of an information system and its components
List the different types of information system
Explain the role of TRP
Explain the role of DSS
Explain the role of CRM
- Marketing
- sales
- service
Explain which functional areas CRM supports and how
Explain the business value of CRM
Define a sales pipeline in relation to CRM
Define contact management in relations to CRM