Midterm Review Flashcards
two streams in the academic study of communication in Canada
speech communication and
media studies
Theory
a set of interrelated ideas and arguments that offer a general insight into some aspect of the world
Formal logic theories
made up of axioms and propositions
Axiom
statements about the relationship between two or more concepts that have been demonstrated in previous research
propositions
Predictions about what relationships are likely between two or more concepts given what we already know
Uncertainty reduction theory
a communication theory that looks into interpersonal communications and is used to show how interpersonal relationships develop and deteriorate
Uses and gratification theory
used to explain and predict how the general public engages with the mass media
Metaphoric theories
One idea or story rather than axioms and propositions
Messages
Any form of text which we convey meaning
Knowing by tenacity
taken as true because commonly held to be true
Knowing by authority
taken as true because someone we regard as an expert says it is true
Knowing on a priori grounds
intuitively true, based on reasonableness, not experience
The scientific method
tested through observation and experience; empirical methods of research
Claim
The central assertion of an argument
Data
Evidence that supports a claim
Warrant
The standard the research applies to assess the merits
Rules
informal but recognized guidelines
Principles
formal guidelines, statutes and, government regulations
Laws
immutable, physical laws of nature
Formulas
descriptions and mathematical principles
The claim-data-warrant model
a useful way to distinguish ordinary ways of knowing from the reasoning we use to conduct research.
A good argument includes all three elements
claims, data, and warrants
Professional associations
A voluntary organization that connects scholars with shared interests and disseminated research in their common field
Trade journals
Publications aimed at practitioners in a particular line of work
Popular press
Target the general public by focusing on their readers’ common interests more than their training or education
Executive summary
A brief summary overview of a study’s purpose, methods, and findings; used for trade audiences
Research report
Written summary of a research project that includes some form of data collected by the author especially for that project
Critical essays
A research project based primarily on textual data, with the reasoning given in support of a claim
Social critics
Utilitarian ethics: balancing the potential benefits and harms of scientific research
Nuremberg Code
A general international consensus developed around ‘permissible medical experiments