Midterm - Part 1 (multiple choice) Flashcards
What is the name if the incident or crisis that occurred in 1997?
The IMF Crisis
Choose the definition or description that is least related to “soft power”?
Military Action
What are the distinctive or unique characteristics that define “sweet power” compared to “soft power”? Choose two answers
1.Cultural Reciprocity
2. Non-threatening country
Jungbong Choi stated the differences between “Hallyu” and “Hallyu-hwa.” Which is the least related to the meaning of “-hwa”?
- to be
According to Jungbong Choi, he defines “Hallyu as the phenomenal success of Korean cultures in _____ markets” (33)
International
Otmazgin and Lyan suggests the entrepreneurial promotion of Hallyu in _____ and argues that the phenomenon in this area is relevant to the spread of Hallyu in other parts of the world
Israel
What are the important differences between popular culture entrepreneurs and commercial entrepreneurs?
“Unlike their counterparts in other fields, popular culture entrepreneurs do not only generate values in economic sense, but also in terms of ( ), ( ), and ( ) in order to generate excitement and enthusiasm…”
- emotions
- identification
- perceptions
Henry Jenkins (2016) introduced the concept of “participatory culture” to analyze fandom practices as informal communities that center around the values of equality reciprocity, sociality, and diversity.
According to Jenkins, “fans have a clear and shared understanding of what they were participating in and how their production and circulation of media content contributed to their (___) well-being” (2). This idea is also highlighted in the studies on Hallyu fandom and social media by Jin and Yoon. In their research, “the participatory Hallyu fandom emerged and flourished via (___) practices on social media.”
- “Shared”
- “Sharing”
Malcolm Gladwell (2000) proposes the term “____ factor” which compels people to pay close attention to a product, concept, or idea. In his analysis of certain patterns and factors in popularity and influence over circulation, this factor affirms that the original content or initial form of cultural product matters to audience engagement.
“sticky”
Jin and Yoon discuss this attribute as a significant and distinctive feature of Hallyu 2.0, compared to the earliest studies on Hallyu. This attribute contributes to making Korean pop culture more approachable and spreadable. Referring to Henry Jenkins, it can be interpreted as the “unexpected mixing and mingling of culture materials.”
What is the attribute of Hallyu in their studies?
Impure Attribute
What is the name of a popular musical genre that became increasingly prestigious and embraced by the Confucian elite in Choson Korea? It is usually performed by a singer and a drummer.
Pansori
When was the year Japanese colonization ended?
1945
What is the name of the group? Debuted in 1992, and is one of the first kpop groups.
Seo Taiji and Boys
Epstein and Turnbull pay attention to the arise of girl groups in Korean popular music and particularly focus on ( ___ ) and treat ( ___ ) as “a crucial component in the contemporary dissemination of ideologies if gender and sexuality” because Kpop is “driven by the ( ___ )…”
- Music Videos
- Visuals
In “Gee,” what is the motif of the members in the beginning of the video?
Mannequin
In “I Don’t Care,” 2NE1 humiliates cheating boyfriends in front of other women by using this as a mode of empowerment. What is it?
Revenge
Putri analyzed girl groups’ music videos by incorporating the method formulated by John Fisk’s three levels of social codes in semiotic analysis: ____ Level, ____ Level, and ____ Level
1.Reality Level
2. Representation Level
3. Ideological Level
In 2008, the South Korean Minister of Food, Agriculture, Forestry, Fisheries announced this campaign, a government-led initiative. What is the name of the campaign?
Global Hansik Campaign
In the early 1990s the SK government launched a slogan promoting the idea that Korean food is the best for Korean bodies, encouraging urban citizens to consume domestic produce to support local farmers.
What is the name of the slogan?
Shinto Puri
What statement about Makgeolli is incorrect?
- Makgeolli was advertised for its ability to increase longevity
- It was promoted as a drink that could lower cholesterol
- Makgeolli was marketed as a modern health drink with no connection to Korean nostalgia
- It was believed to boost the immune system, and its popularity was linked nostalgia
- Makgeolli was marketed as a modern health drink with no connection to Korean nostalgia
The Global Hansik Promotion compaign has utilized the synergy between Hallyu and Korean food, featuring pop singwrs in their promotions. In 2009, the singer Rain was given this title…..?
Hansik Ambassadors
