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Communication Systems > Midterm Flashcards > Flashcards

Midterm Flashcards

1
Q

what is the definition of communication?

A

sending, receiving and responding to messages

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2
Q

what is an example of biological communication?

A

sign language

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3
Q

what is an example of graphic communication?

A

animations/illustrations

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4
Q

what is an example of wave communication?

A

tv and radio

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5
Q

what are the three types of communication?

A

biological, graphic and wave

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6
Q

what are the impacts of technology on politics?

A

politics 24/7

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7
Q

what are the impacts of technology on the environment?

A

less use of paper but cell towers and transmission lines

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8
Q

what are the impacts of technology in economics?

A

ads, online stores, products sold

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9
Q

what does SLANT stand for?

A

Sit up
Listen
Ask questions
Nod
Track the speaker

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10
Q

How many primary colors are there on the color wheel?

A

3

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11
Q

how many secondary colors are on the color wheel?

A

3

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12
Q

how many tertiary colors are there on the color wheel?

A

6

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13
Q

where are complementary colors placed on the color wheel?

A

across from each other

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14
Q

what is a target audience?

A

the group of people you’re trying to reach

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15
Q

what are the 4 types of target audience?

A

demographic, geographic, phsycographic, and behavioral

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16
Q

what type of target audience deals with your age or gender?

A

demographic

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17
Q

what type of target audience deals with your location?

A

geographics

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18
Q

what type of target audience deals with your personality or emotions?

A

psycographic

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19
Q

what type of target audience deals with your choices or products you’re buying?

A

behavioral

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20
Q

what is the purpose of copyright?

A

to prevent people from copying or stealing someone else’s work

21
Q

what are some things that are covered by copyright?

A

paintings, music, plays, books…

22
Q

what are some things that are not covered by copyright?

A

recipes, phrases, slogans…

23
Q

what is public domain?

A

things free to the public, not covered by copyright laws

24
Q

what are the seven elements of a newsworthy story?

A

impact, proximity, timeliness, prominence, human interest, novelty/oddity, and conflict

25
Q

how many people are affected

A

impact

26
Q

how close to the community or area

A

proximity

27
Q

how soon after it happened are you reporting

A

timeliness

28
Q

importance, how important is the story or person or thing

A

prominence

29
Q

something that evokes emotion

A

human interest

30
Q

out of the ordinary

A

novelty/oddity

31
Q

anything that causes debate or people taking sides

A

conflict

32
Q

who orders the segments in a production?

A

producer

33
Q

who introduces the newscast and each segment?

A

anchor

34
Q

who writes the script to make sure there is flow and grammar is correct?

A

writer

35
Q

which type of animation requires multiple frames of individual pictures that are rapidly pieced together?

A

stop-motion/animation

36
Q

which type of animation is made from figures molded out of clay?

A

claymation

37
Q

when talking to political candidates, what is a platform?

A

the goals and strategies of a political party

38
Q

what is a live action animated film?

A

combined live action and animation

39
Q

what are the three phases of video production

A

pre-production, production, post-production

40
Q

what is the purpose of a storyboard?

A

everyone’s on the same page, organized ideas, lighting, dialogue, actor placement…

41
Q

what is the rule of thirds?

A

always put subjects on points of an imaginary tic tac toe board over the screen

42
Q

what is zoom?

A

getting closer or farther away

43
Q

what is pan?

A

moving horizontally

44
Q

what is tilt?

A

moving vertically

45
Q

what is track?

A

following a subject

46
Q

what is overexposure?

A

too much light

47
Q

what is underexposure?

A

not enough light

48
Q

what are important considerations when filming a children’s read along?

A

reading slowly and clearly, turn page signals, sound effects…

Communication Systems (1 decks)

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