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Journalism 3201 > Midterm Exam > Flashcards

Midterm Exam Flashcards

1
Q

Advertising

A

Paid sponsorship using mass media with the intent to persuade

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2
Q

Public Relations

A

Planned effort to influence public opinion through persuasive communication

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3
Q

Media Fragmentation (Challenges/Opportunities of Advertising)

A

More channels making audience more divided

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4
Q

Increased Information Flow (Challenges/Opportunities of Advertising)

A

More ways to get info

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5
Q

Media Proliferation (Challenges/Opportunities of Advertising)

A

Proliferation cuts markets into even smaller segments

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6
Q

Crowdsourcing (Challenges/Opportunities of Advertising)

A

Using collective intelligence gathered from the public and using that information to complete business-related tasks

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7
Q

Common Publics in Public Relations

A

Media, employees, government officials, community leaders, financial analysts, consumers

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8
Q

Tips for Working with Media

A

Clear agenda for media meetings, good understanding of both the organization & media organizations

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9
Q

Four Influences that Gave Rise to Advertising

A
  1. Capitalism
  2. Industrial Revolution
  3. Emergence of Modern Branding
  4. Modern Mass Media
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10
Q

Major Industrial Forces that Affected PR Growth in the US

A
  1. Broad recognition of the power of public opinion
  2. Competition among institutions for public support
  3. Development of media to quickly influence public opinion
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11
Q

The Rhetorician Tradition (3 Major Traditions in PR)

A

Early aspects of PR: What was said, not necessarily what was done, Samuel Adams & Boston Tea Party, P.T. Barnum

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12
Q

The Press Agentry Tradition (3 Major Traditions in PR)

A

20th Century: non-violent, staged events, draw attention to social/political issues, Gandhi, MLK Jr.

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13
Q

The Journalistic/Publicity Tradition (3 Major Traditions in PR)

A

Moved into an era of public cooperation through distribution of accurate information

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14
Q

Advertising Educates Consumers pros & cons

A

Pro: Informs
Con: Superficial and intrusive

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15
Q

Advertising Improves the Standard of Living pros & cons

A

Pro: Lowers the cost of products
Con: Wastes resources and raises the standard of living only for some

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16
Q

Advertising Affects Happiness and General Well-Being pros & cons

A

Pros: addresses a wide variety of basic human needs, reflects society’s priorities
Cons: Creates needs, promotes materialism

17
Q

Is Advertising Demeaning/Deceitful or Liberating/Artful? pros & cons

A

Pros: Advertisers are showing more sensitivity, source of fulfillment & liberation, democratic act
Cons: Perpetuates stereotypes, often offensive, advertisers deceive via subliminal stimulation

18
Q

Advertising Affects the Mass Media pros & cons

A

Pro: Fosters a diverse and affordable mass media
Con: Affects programming

19
Q

Major Regulatory Agents in Advertsing

A

Government regulation (FTC), Industry Self-Regulation, Consumer Regulation

20
Q

Cease-and-Desist Order

A

FMD advertising is ordered to cease and desist within 30 days

21
Q

Affirmative Disclosure

A

Important absent material must be included in future ads

22
Q

Corrective Advertising

A

Advertisers are required to run corrective advertising

23
Q

Privacy Invations

A
  1. Appropriation: use of a person’s name, etc. without permission
  2. Publication of Private Info: (health info, student records, etc.)
  3. Intrusion: videotaping, snooping
  4. False Light: publication of truthful info that is exaggerated or used out of context
24
Q

Multi-Attribute Models (Consumer-Decision Making Theory)

A

Evaluative criteria, importance weights, beliefs

25
Q

Cognitive Consistency Impetus (Consumer-Decision Making Theory)

A

Strongly held beliefs help us make efficient decisions and are largely resistant to change

26
Q

Elaboration Likelihood Model (Consumer-Decision Making Theory)

A

Central route persuasion: occurs when involvement is high

Peripheral route persuasion: occurs when involvement is low

27
Q

Social Exchange Theory (public opinion theory)

A

People act in ways that reduce costs and increase rewards (get-rich quick schemes)

28
Q

Diffusion Theory (public opinion theory)

A

People can be influenced to diffuse and adopt ideas through five stages.

  1. Awareness
  2. Interest
  3. Evaluation
  4. Trial
  5. Adoption
29
Q

Social Learning Theory

A

People can be influenced by seeing how others are rewarded for particular actions

Journalism 3201 (1 decks)

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