Midterm Exam Flashcards

1
Q

As a ______, I want to ______ so that _______.

A

User, Action, Benefit

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2
Q

Key Terms in Agile Development

A

Epic, User Story, Task

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3
Q

A large gpa; that contains multiple user stories

A

Epic

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4
Q

A single feature within an epic

A

User Story

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5
Q

A small piece of wor needed to complete a user story

A

Task

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6
Q

Types of acceptance criteria

A
  • Functional Acceptance Criteria
  • Non - Functional Acceptance Criteria
  • Business Rule Criteria
  • User Experience (UX) Criteria
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7
Q

MoSCoW Method stands for?

A

M - Must Have (Essential)
S - Should Have (Important but not critical)
C - Could Have (Nice to have, but not necessary)
W - Won’t Have (Not a priority for now)

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8
Q

Kano Model

A

Basic Needs ( Must Haves)
Performance Needs (More is Better)
Delighters (Exciters)
Indifferent Features
Reverse Features

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9
Q

A low-cost usable version of a product idea.

A

MVP

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10
Q

A/An _______ is extremely simple, quick to build,
and validates the product hypothesis.

A

MVP

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11
Q

High Fidelity MVP

A
  • Test your value proposition
  • Acquire early users to determine product demand
  • Create marketing strategies for growth
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12
Q

Low Fidelity MVP

A
  • Provide data about how valuable the product is for customers
  • Discover the most effective solution based on an
    understanding of customers’ needs
  • Determine if the problem is worth solving
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13
Q

LOFI MVP Samples:

A
  • Landing pages
  • Explainer/Demo Videos
  • Crowndfunding Campaigns
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14
Q

HIFI MVP Samples

A
  • Concierge MVP
  • Wizard of OZ
  • Piecemeal MVP
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15
Q

You can use it to collect data and build an audience of potential users. With a
landing page, share the proposed value of the product you plan to release

A

Landing Pages

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16
Q

Explainer videos as an MVP involve showing and telling your audience what
your product can do using engaging visuals with a straightforward
explanation.

A

Explainer/Demo Videos

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17
Q

This type of MVP is very effective because it validates your idea and helps you
raise capital to build your final product.

A

Crowdfunding Campaigns

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18
Q

This is a manually-offered service to a small group of test users to get closerange feedback and use that to refine the product and identify areas for
automation.

A

Concierge MVP

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19
Q

This product appears to be fully functional but has certain parts that are
manual. .

A

Wizard of OZ

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20
Q

Rather than developing your product from scratch, a piecemeal MVP
leverages existing services such as chat, email marketing, or cloud storage
tools to create a unified usable product

A

Piecemeal MVP

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21
Q
  • A systematic approach to understanding target
    customers.
  • Helps validate problem-solution fit before developing a
    product.
  • Ensures that entrepreneurs are solving problems that
    truly exist and are worth addressing.
  • Consists of four phases: Identify, Hypothesize, Test, and
    Learn.
A

Customer Discovery

22
Q

A _________________ explains how a
company creates, delivers, and
captures value.

A

business model

23
Q

It describes how a business
operates, generates revenue, and
sustains itself

A

Business Model

24
Q

Why business models matter

A
  • Defines how the company earns revenue.
  • Helps in customer segmentation and targeting.
  • Provides a structured way to scale the
    business.
  • Enables differentiation from competitors.
  • Essential for investors and funding decisions.
25
Common Business Models in Technopreneurship
- Product– Based Business Model - Service– Based Business Model - Subscription Business Model - Marketplace Business Model - Freemium Business Model - Advertising Business Model - Licensing & Franchise Business Model - Revenue Business Model
26
What it is: Sells physical or digital products for a one-time or recurring fee
Product-based Business model
27
What it is: Offers expertise or professional services.
Service-based Business Model
28
What it is: Customers pay a recurring fee for ongoing access to a product or service
Subscription Business Model
29
What it is: Connects buyers and sellers, earning revenue through commissions.
Marketplace Business Model
30
What it is: Offers a free basic version with optional premium upgrades.
Freemium Business Model
31
What it is: Provides free content/services while generating revenue from advertisers
Advertising Business Model
32
* Licensing: Selling the rights to use technology, patents, or brand names. * Franchising: Allowing others to open branded businesses for a fee
Licensing & Franchise Business Model
33
What it is: A mix of multiple business models to maximize revenue.
Hybrid Business Model
34
THE BUSINESS MODEL SELECTION PROCESS:
1. Understand the Market & Customer Needs 2. Analyze Competitors 3. Evaluate Revenue Streams 4. Test & Validate 5. Adjust & Scale
35
BMC - ___________ _______ _________
Business Model Canvass
36
COMPONENTS OF A BUSINESS MODEL CANVASS:
1. Key Partners 2. Key Activities 3. Value Proposition 4. Customer Segments 5. Customer Relationships 6. Channels 7. Key Resources 8. Cost Structure 9. Revenue Streams
37
COMPONENTS OF A LEAN CANVASS
1. Problem 2. Customer Segments 3. Unique Value Proposition 4. Solution 5. Channels 6. Revenue Streams 7. Cost Structure 8. Key Metrics 9. Unfair Advantage
38
Refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce
Intellectual Property
39
An Act Prescribing the Intellectual Property Code and Establishing the Intellectual Property Office, Providing for Its Powers and Functions, annd for Other Purposes
Republic Act 8293
40
Why is IP important for Technopreneurs?
- Protects Ideas - Enhances value - Revenue Generation - Market Differentiation
41
Types of Intellectual Property
- Copyright - Trademark, Trade Name, Service Marks - Industrial Design & Geographic Indication - Patents and Utility Models - Trade Secrets
42
Protects new inventions and technological solutions. * Example: Patent for a new software algorithm or hardware device.
Patents
43
Protects brand names, logos, and slogans. * Example: The logo for your tech startup.
Trademarks
44
Protects original works like software code, user manuals, andotherwritten works. * Example: The source code of your app or software
Copyrights
45
Protects business practices, formulas, and processes thatarenotknown to the public. * Example: The proprietary algorithm that powers your tech product.
Trade Secrets
46
Any technical solution of a problem in any field of human activity is new, involves an inventive step and is industrially applicable sahll be patentable. It may be, or may relate to, a product, or process, or an improvement of any of the foregoing
just remember
47
Role of IP in Funding & Investment
Investor Confidence, Valuation, Exit Strategies
48
Investors are more likely to back startups with strong IP portfolios, as it reduces risk.
Investor Confidence
49
A strong IP portfolio increases a company's market value
Valuation
50
IP assets can be sold or licensed in the event of acquisition or merger
Exit Strategies