Midterm Exam Flashcards
What is the general form of an argument?
- Introduction: attention grabber + thesis/resolution/claim
- Body: subclaim 1-3
- Conclusion: thesis + greater takeaway
Law of Noncontradiction
- contradictory proposistions cannot be both true in the same sense at the same time
- as students of argument, we will listen and look for these contradictions either explicityly or implicity in arguments
Aristotle
What makes someone persuasive according to aristotle?
- ethos
- pathos
- logos
Aristotle
Ethos
- character
- they know what they’re talking about
- good will
- good character
- good sense
aristotle
pathos
- emotion
- argumentations isn’t merely logical, in the real world it appeals to emotions
- smile
- cadence
- tone
- common sense
aristotle
logos
- the substance of one’s ideas is persuasive, but as aristotle teaches us, its not the whole of persuasion
- you want to appeal to your audience
- evidence
- objective data
- social consensus
- “expert” testimony
Caldini’s six techniques of persuasion
- code of reciprocity
- consistency
- social validation
- liking
- authority
- scarcity
caldini
code of reciprocity
repay in kind for what they received (ex: free samples)
“You scratch my back, and I’ll scratch yours”
caldini
consistency
- desire to be seen as consistent (ex: “Will you please call if you decide to cancel?”)
- Do your words match your actions?
caldini
social validation
more likely to follow and be led by peer pressure
Others are doing it, so I should too
caldini
liking
people say “yes” to those that they like
caldini
authority
people are more likely to say “yes” and follow those who are percieved to be more credible (regardless if they are credible or not)
caldini
scarcity
limited offerings (if something will run out of stock, I will secure it)
what is rhetoric?
- how signs persuade us; this is what creates our understanding of reality (i.e., how symbols influence us).
- Practice of effective symbolic expression…
- Rhetoric is a mode of altering reality by the creation of discourse (which changes reality through the mediation of thought and action).
what is argument?
units of discourse and the result of the practice of argumentation
What are the fundamental components of argument
- claim
- warrant
- evidence
claim
- Making a claim on your audience’s beliefs + it is what you want the other party to accept!
- Claim of value/definition – “the president’ support is weakening” (problem/judgment)
- Claim of fact – “Pitt is located in the city” (description of reality)
- Claim of policy – “We should raise the tuition rate” (solution/what should be done)
warrant
- evidence that authorizes the claim … not immune to challenge
- hidden message and relationship betweent he claim and evidence
evidence
this is what you offer as support for the claim, your ground for believing it
Bitzer vs. Vatz vs. Consigny
- Vatz = rhetor/content
- Consigny = rheotric is an “art” in indeterminate situations (some freedom choice)
- Bitzer = context/ situation/ medium (empirically determinate)