MIDTERM COVERAGE Flashcards
Are more on handling and delivering products but it can be a marketing tool.
LOGISTIC ACTIVITIES
A system of management based on the principle that every participant must be bound to committing to maintain high standards of work in every aspect of a company’s operations.
TOTAL QUALITY MANAGEMENT
is one that recognizes that everyone in the organization contributes in one form or another to the end product or service to the customer.
TOTAL
means that every function and every level in the organization is involved in the process
EVERYONE
starts with understanding customer needs and ends when those needs are satisfied
QUALITY
is often used to signify excellence of a product or a service
QUALITY
simply meeting the customer’s requirements
QUALITY
Not all business ventures are sweet successes. Failure is almost certain in every undertaking, and for many experts, the most obvious reason is the business’s inability to deliver value to its customers.
True or False?
TRUE
are lifeblood of a business
CUSTOMERS
they are the source of current profits and the foundation of future business growth.
CUSTOMERS
a marketing and business concept that attempts to analyze the satisfaction received by a customer from a purchase.
CONSUMER VALUE
It attempts to assess the likelihood as to whether the consumer will make repeat purchase
CONSUMER VALUE
The concept of value may be ____ and _____.
SIMPLE AND COMPLEX
It does not take much to give customer satisfaction. Just deliver the customer’s needs in the right quantity at the right time and at a reasonable price.
SIMPLE CONCEPT
customer value varies from the customers’ definition of what value is
COMPLEX CONCEPT
perceptions and opinions may be of opposing views as to the ones we have
COMPLEX CONCEPT
type of customer that is not specifically looking for a product or service. they are in search of products that fulfills their wants and needs.
PROSPECTIVE CUSTOMERS
means different things to different people. while selling products, its intrinsic characteristics do not change from one customer to another.
CUSTOMER VALUE
is tantamount to loss of sales and
the store is at the losing end.
OUT-OF-STOCK
a name , term, sign, symbol or combination of them
intended to identify and differentiate one from the
competition.
BRAND
A major way to differentiate one’s product or service from those of competitors
BRAND IMAGE
name associated with a specific
product, service, or organization, used to differentiate the organization’s offerings so as
to achieve market superiority over
competitors
BRAND IMAGE
PRODUCTS FLOW THROUGH A RETAILER IN THE FOLLOWING ORDER:
- The supplier ships purchased products to the retailer.
- The retailer displays the
products so that the customers
can see them. - The customer buys and takes
the products home.
TRUE OR FALSE?
TRUE
run through mainly the matching route as retailers, aside from a few more entailed strides mandatory to produce the products.
MANUFACTURERS
WHAT ARE THE INVENTORY PRACTICES STEPS?
- PURCHASING
- STORAGE
- SELLING
- TRACKING
- REORDER
- FORECASTING
is the act of taking care of the
customers’ needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer’s requirements are met
CUSTOMER SERVICE
Customer service adds value to the overall shopping __________.
EXPERIENCE
is the customer’s devotion or
fondness to a certain brand, store, manufacturer, or service provider.
CUSTOMER LOYALTY
is a set of activities that an organization carries out to create value for its customer.
VALUE CHAIN
focuses on systems, and how inputs are changed into the outputs purchased by consumers using.
PORTER’S VALUE CHAIN
are purchased from its fixes, pre-defined supplier only.
RAW MATERIALS
buys only one brand
UNDIVIDED LOYALTY
buys most of the time purchased brand but sometimes tries other brands.
OCCASIONAL LOYALTY
start to switch to other brand
SWITCHED BRAND
brand loyalty now divided into two
DIVIDED LOYALTY
now buying different brands
INDIFFERENCE
is a discipline mostly around detailing the shape and location of stocked goods.
INVENTORY MANAGEMENT
are physical goods used in operations and include raw materials, parts, supplies, tools,
equipment and repair items.
INVENTORIES
is how you track and control your business’ inventory as it is bought, manufactured, stored, and used.
INVENTORY MANAGEMENT
The inventory you use to make your
finished goods.
RAW MATERIALS