Midterm - Articles

Question 1

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Domain of CB is acquisition, useage, and disposition; multidisciplinary

Answer 1

Holbrook 1987

Question 2

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subdisc of marketing

Answer 2

MacInnis and Folkes 2010

Question 3

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Basic vs. applied research

Answer 3

Bagozzi 1992

Question 4

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3 types of knowledge

Answer 4

Calder and Tybout 1987

Question 5

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Appraisal theory appraisal classes moods vs. emotions

Answer 5

Bagozzi, Gopinath, and Nyer 1999

Question 6

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satisfaction is an evaluaton

Answer 6

Westbrook and Oliver 1991

Question 7

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How moods affect cb

Answer 7

Gardner 1985

Question 8

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smiling

Answer 8

Hennig-Thurau, Groth, Paul, and Gremler 2006

Question 9

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hedonic vs. utilitarian benefits

Answer 9

Chitturi, Raghunathan, and Mahajan 2008

Question 10

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delight is pleasant surprise exceed expectations -> delight Expectancy/disconfirmation model

Answer 10

Oliver, Rust, and Varki 1997

Question 11

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needs-based model justice self-esteem and delight

Answer 11

Schneider and Bowen 1999

Question 12

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Affective events theory rancorous and retalitory

Answer 12

McColl-Kennedy, Patterson, Smith, and Brady 2009

Question 13

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anger vs. dissatisfaction

Answer 13

Bougie, Pieters, and Zeelenberg 2003

Question 14

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inverted u and enrichment hypotheses

Answer 14

Johnson and Russo 1984

Question 15

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memory processes

Answer 15

Bettman 1979

Question 16

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dimensions of expertise, familiarity automacy

Answer 16

Alba and Hutchinson 1987

Question 17

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goals and learning

Answer 17

Huffman and Houston 1993

Question 18

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goal setting and striving

Answer 18

Bagozzi and Dholakia 1999

Question 19

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promotion and prevention focus regulatory focus and fit

Answer 19

Pham and Chang 2010

Question 20

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relationship marketing and choice

Answer 20

Sheth and Parvatiyar 1995

Question 21

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2 types of happiness

Answer 21

Mogilner, Aaker, and Kamvar 2012