Midterm

Question 1

Moore’s Law

Answer 1

The number of transistors in an integrated circuit will double every two years.

Question 2

The Blitz

Answer 2

Sheer volume of repeated messages

Question 3

Major Rewrite

Answer 3

Revising history to suit the needs of the agenda

Question 4

The Name Game

Answer 4

Assigning a new name to topics that will erode positive emotions in the minds of Americans by replacing them with negative ones.

Question 5

Didn’t Moses Build the Ark

Answer 5

Diversionary tactic to keep distracted from the basics of faith

Question 6

That’s Unamerican

Answer 6

says that to restrict any person desire is unamerican

Question 7

Silence the Lambs

Answer 7

an effort to keep christians quiet so as not to be seen as intolerant, hateful people

Question 8

Say what

Answer 8

half truths promoted as a widely acknowledged fact

Question 9

The Odd Man out

Answer 9

effort to make the Biblical values held are isolated and idiosyncratic

Question 10

One-eyed prophet

Answer 10

a one-eyed prophet only sees from their perspective and is incapable of viewing others perspective.

Question 11

Ecology of Media

Answer 11

the science of the relationships between media and their users

Question 12

Branding

Answer 12

how you will accomplish what you see and what you do

Question 13

The forms of media and technology, regardless of their content, cause profound changes in church and culture

Answer 13

true

Question 14

Media is neither good nor evil, but is NOT neutral

Answer 14

True

Question 15

Content and medium are inseparable

Answer 15

true

Question 16

Your ability to brand you church does not replace the responsibility you have to church, your pastor, and the people you are leading

Answer 16

True

Question 17

The wall of ‘separation of church and state’ is a metaphor based on bad history, a metaphor which has proven useless as a guide to judging. It should be frankly and explicitly abandoned

Answer 17

true

Question 18

We have a moment and time in history to steward the opportunity and resources God has given us to communicate His story.

Answer 18

true

Question 19

Your brand is a set of emotions and expectations and a stand in for how we think and feel about what you do

Answer 19

true

Question 20

The history of computing

Answer 20

1. Abacus 2. Electronic 3. Mini 4. Micro 5. Network

Question 21

Steps for ‘little guys can do big things’

Answer 21

1. Make a plan 2. Baby steps 3. Find a champion 4. Do something 5. Ignore dissent

Question 22

7 things that make up a brand

Answer 22

1. Who 2. Vision 3. Mission 4. Values 5. Means 6. Target 7. Headlines

Question 23

Cultural transcoding-

Answer 23

the bidirectional influence of computers in human culture acting reciprocally upon one another.

Question 24

Structural modularity

Answer 24

new media objects retain their individuality when combined with other objects in a large-scale product

Question 25

Numerical representation

Answer 25

new media objects can be defined numerically as a formal equation or mathematical function

Question 26

Computer culture

Answer 26

A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it

Question 27

Variability

Answer 27

the ability to exist in potentially infinite number of versions

Question 28

Automation

Answer 28

Low level creative task carried out through machine processes and pre-programmed batch sequences

Question 29

Convergence

Answer 29

the merging together of previously discrete technologies into a unified whole

Question 30

Vision

Answer 30

what you see for your church or ministry

Question 31

Who

Answer 31

definition of you as a church or ministry

Question 32

Means

Answer 32

how you will accomplish what you see and what you do

Question 33

Headlines

Answer 33

your subtitle or catch-phrase

Question 34

Mission

Answer 34

what you are going to do (often found in Biblical principles)

Question 35

Values

Answer 35

a set of core beliefs established and held by your church or ministry

Question 36

Target

Answer 36

who are you trying to teach

Question 37

NOT a characteristic of old media

Answer 37

objects can be defined numerically as a formal equation or mathematical function

Question 38

Principle of balance

Answer 38

occurs when all the design elements are equally distributed through the design

Question 39

Rhythm

Answer 39

pattern created by repeating elements

Question 40

The primary focus that cause change in our philosophy, theology, culture and ultimately the way we do church is the forms of media.

Answer 40

true

Question 41

A mark is used to..

Answer 41

brand animals

Question 42

Media

Answer 42

any and all extensions of our humanity

Question 43

MMD

Answer 43

Media of Mass Deception

Question 44

Mainstream media does NOT represent mainstream America

Answer 44

True

Question 45

Any opportunity no matter how golden is only a dream if it doesn't have a plan

Answer 45

true

Question 46

The first step in solving a problem is

Answer 46

defining a problem

Question 47

We have to have the ability to see not only what media can do but also how it can be perceived.

Answer 47

true