Midterm Flashcards

1
Q

Moore’s Law

A

The number of transistors in an integrated circuit will double every two years.

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2
Q

The Blitz

A

Sheer volume of repeated messages

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3
Q

Major Rewrite

A

Revising history to suit the needs of the agenda

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4
Q

The Name Game

A

Assigning a new name to topics that will erode positive emotions in the minds of Americans by replacing them with negative ones.

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5
Q

Didn’t Moses Build the Ark

A

Diversionary tactic to keep distracted from the basics of faith

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6
Q

That’s Unamerican

A

says that to restrict any person desire is unamerican

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7
Q

Silence the Lambs

A

an effort to keep christians quiet so as not to be seen as intolerant, hateful people

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8
Q

Say what

A

half truths promoted as a widely acknowledged fact

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9
Q

The Odd Man out

A

effort to make the Biblical values held are isolated and idiosyncratic

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10
Q

One-eyed prophet

A

a one-eyed prophet only sees from their perspective and is incapable of viewing others perspective.

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11
Q

Ecology of Media

A

the science of the relationships between media and their users

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12
Q

Branding

A

how you will accomplish what you see and what you do

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13
Q

The forms of media and technology, regardless of their content, cause profound changes in church and culture

A

true

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14
Q

Media is neither good nor evil, but is NOT neutral

A

True

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15
Q

Content and medium are inseparable

A

true

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16
Q

Your ability to brand you church does not replace the responsibility you have to church, your pastor, and the people you are leading

A

True

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17
Q

The wall of ‘separation of church and state’ is a metaphor based on bad history, a metaphor which has proven useless as a guide to judging. It should be frankly and explicitly abandoned

A

true

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18
Q

We have a moment and time in history to steward the opportunity and resources God has given us to communicate His story.

A

true

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19
Q

Your brand is a set of emotions and expectations and a stand in for how we think and feel about what you do

A

true

20
Q

The history of computing

A
  1. Abacus 2. Electronic 3. Mini 4. Micro 5. Network
21
Q

Steps for ‘little guys can do big things’

A
  1. Make a plan 2. Baby steps 3. Find a champion 4. Do something 5. Ignore dissent
22
Q

7 things that make up a brand

A
  1. Who 2. Vision 3. Mission 4. Values 5. Means 6. Target 7. Headlines
23
Q

Cultural transcoding-

A

the bidirectional influence of computers in human culture acting reciprocally upon one another.

24
Q

Structural modularity

A

new media objects retain their individuality when combined with other objects in a large-scale product

25
Q

Numerical representation

A

new media objects can be defined numerically as a formal equation or mathematical function

26
Q

Computer culture

A

A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it

27
Q

Variability

A

the ability to exist in potentially infinite number of versions

28
Q

Automation

A

Low level creative task carried out through machine processes and pre-programmed batch sequences

29
Q

Convergence

A

the merging together of previously discrete technologies into a unified whole

30
Q

Vision

A

what you see for your church or ministry

31
Q

Who

A

definition of you as a church or ministry

32
Q

Means

A

how you will accomplish what you see and what you do

33
Q

Headlines

A

your subtitle or catch-phrase

34
Q

Mission

A

what you are going to do (often found in Biblical principles)

35
Q

Values

A

a set of core beliefs established and held by your church or ministry

36
Q

Target

A

who are you trying to teach

37
Q

NOT a characteristic of old media

A

objects can be defined numerically as a formal equation or mathematical function

38
Q

Principle of balance

A

occurs when all the design elements are equally distributed through the design

39
Q

Rhythm

A

pattern created by repeating elements

40
Q

The primary focus that cause change in our philosophy, theology, culture and ultimately the way we do church is the forms of media.

A

true

41
Q

A mark is used to..

A

brand animals

42
Q

Media

A

any and all extensions of our humanity

43
Q

MMD

A

Media of Mass Deception

44
Q

Mainstream media does NOT represent mainstream America

A

True

45
Q

Any opportunity no matter how golden is only a dream if it doesn’t have a plan

A

true

46
Q

The first step in solving a problem is

A

defining a problem

47
Q

We have to have the ability to see not only what media can do but also how it can be perceived.

A

true