Midterm

Question 1

What is media literacy?

Answer 1

The ability to access, evaluate, analyze and produce communication in a variety of forms. Not about finding rights answers but about asking right questions. Don’t believe everything you read.

Question 2

What is an icon

Answer 2

Symbolic picture image or sign representing an idea, ideaoligy or system of values.

Question 3

Cultural icon

Answer 3

Represents concept with great cultural significance to a wide cultural group

Question 4

Pop culture icon

Answer 4

Celebrity who is fame in pop culture constitutes a defining characteristic of a given society or era

Question 5

How to pass the icon test

Answer 5

Famous over 1 million people must know it
 one name 
Memorable overtime
 picture equals instant recognition 
Halloween
 represents something deeper (Elvis equals American dream)
 symbol of values 
unique can’t be easily confused

Question 6

What are semiotics

Answer 6

The study of signs sites and processes symbols both individually and grouped into sign systems

Question 7

What is the signifier

Answer 7

What is seen the form it takes

Question 8

What is the signified

Answer 8

What it represents connotations with the sign

Question 9

Define sign

Answer 9

And entity which signifies another entity

Question 10

What are the five levels of Maslow’s hierarchy of wants and needs

Answer 10

Physiological needs food water sleep

Safety and security: live in safe area access to healthcare good job financial security

Social: love friendship romantic attachment family

Self-esteem: evaluate ones worth want respect from others

Self actualization one’s full potential and self awareness meaning in life

Question 11

What is Marshall McLuhan medium is the message Theory

Answer 11

The medium is the game changer the best importance not the actual message itself example the message of a news story is not the new story itself but a change in public attitudes towards a topic

Question 12

What is cultural appropriation

Answer 12

Take cultural expressions and knowledge from someone else’s culture without permission. Harmful when the object is sacred the dominant culture it takes from or appropriating from my minority culture

Question 13

What is protest art and name in protest artist

Answer 13

Broad term that refers to art from social justice example banksy

Question 14

What is pop art

Answer 14

Post World War II modern art movement put New York City at the centre of our world instead of Paris mass cultural aspects such as advertising comic books and cultural objects become art inspiration

Question 15

Name some pop culture artists

Answer 15

Jackson Pollock, Andy Warhol, Richard Hamilton, Roy Lichtenstein

Question 16

Who created HollywoodAnd begin the motion picture industry

Answer 16

Six choose from Europe became major motion picture industry Harry Warner
Goldwyn and Mayer
Carl Laemnre
William fox
Adolf Zucker

Question 17

Media control and why can become dangerous

Answer 17

When one company owns everything. Media mogul controls media content. Dangerous because only small extent of diverse news and information less aggressive news and muted opinions.

Question 18

Explain the windows of exhibition

Answer 18

Box office than four months to DVD Blu-ray several weeks until it releases on premium cable such as HBO then onto free TV networks then on to video on demand or Netflix

Question 19

Product placement

Answer 19

And advertising technique used by companies to subtly promote their product through nontraditional advertising technique through appearances in media i.e. embedded marketing

Question 20

Richard Nixon and his relationship between politics and TV

Answer 20

Richard Nixon had the first on screen presidential debate that was televised between himself and JFK. People who listened on the radio that that Richard Nixon Had won the debate but people who watched a television broadcast believed that JFK won the debate which is thought to be because jfk appeared tan and the epitome of health.

Question 21

How does television reflect The society of the day

Answer 21

As society became more vocal and provocative so did What was shown on TV. In the 1950s situational comedies that showed idyllic view of what the perfect family should look like were popular, However by the 1970s to be pushed acceptable limits talking about homosexuality and abortion And featuring shows such as Mary Tyler Moore show which was the first show to feature a single independent career woman without a man

Question 22

What is the business of television

Answer 22

Television is an advertising medium, Advertisers have no real investment in the program I don’t care but the quality is just about the numbers of who is watching. Paid the cable channels like HBO and Netflix have no commercials and derive profits from viewers subscriptions giving them free don’t to deal with subject content and language which would normally be vetoed by advertisers

Question 23

What is the difference between satire and fake news

Answer 23

Satire is meant to be comedic in nature and is usually So outrageous as to suggest itself, It’s a parody and it’s obvious. Fake news deliberately publishes hoaxes it seeks to mislead rather than entertain.

Question 24

Explain alternative facts

Answer 24

Alternative facts are not facts, they’re falsehoods.

Question 25

When cnn launched it had marked difference from other networks what was it

Answer 25

Covered news for 24 hours where other network news was only short segment. Broadcasted for 24 hours straight.

Question 26

Explain one way in which you can still check the news

Answer 26

Check for all caps OR obviously Photoshop pics,

pop-ups in banner ads are a good sign story is pure Click bait,

If a story offers links follow them. garbage leads to worst garbage no wings quote or references another telltale sign