Midterm Flashcards
What are the 3 points of the rhetorical triangle?
1) Ethos
2) Pathos
3) Logos
What is ethos? Example?
- Building the trust of the audience by establishing your credibility and authority.
- You have authority to speak on literature if you have a degree in English
What is pathos? Example?
- Appealing to the audience’s emotions, values, and interests
- Knowing your audience and using suitable language for their level of understanding
- Appealing to Canadian’s family values when discussing the need to prevent climate change
What is logos? Example?
- Emphasis on logic and reason
- Using statistics to make an argument
What is communication?
Sending and receiving information
What is the transactional communication model?
- The sender sends a message along a channel to a receiver.
- The receiver sends back feedback to improve communication
What is social media?
Web-based and mobile technologies used to turn communication into interactive dialogue that allows the creation and exchange of user-generated content
What is social media based on?
- Web 2.0
- 2 way communication
What is web 1.0?
- Read-only
- Focused on companies (e.g. Britannica online)
- Netscape
What is web 2.0?
- Read/write
- Sharing content
What is web 3.0?
- Portable, personal
- Consolidating dynamic content
- User engagement
What is participation?
- Something social media promotes
- Encourages contributions and feedback from everyone who is interested
What is openness?
- Something social media promotes
- Most oscial media services are open to feedback and participation
What is conversation?
- Something social media promotes
- Whereas traditional media is about “broadcast”, social media is more of a two-way conversation
What is community?
- Something social media allows to form quickly and communicate efficiently; they share common interests
What is connectedness?
- Something social media promotes
- Most kinds of social media thrive on connectedness, making use of links to other sites, etc.
What are the categories of social media? (6)
1) Social networks
2) Blog
3) Wiki
4) Podcasts
5) Content communities
6) Microblogging
What are the 3 benefits of organizations using social media? What do they build?
1) Conversations/communications
2) Relationships
3) Trust
What 5 business functions can be improved with social media?
1) Sales
2) Customer support
3) Human resources
4) Public Relationships
5) Business intelligence
What is social networking theory?
The study of how people, organizations, or groups interact with others inside of their network
What are nodes?
The individual actors within the network
What are ties?
The relationships between two actors
What is the honeycomb framework?
A way for organizations to understand how users interact in social media?
What are the 7 aspects fo the honeycomb framework?
1) Identity
2) Conversations
3) Sharing
4) Presence
5) Relationships
6) Reputation
7) Groups
What is identity? (HCF)
- The extent to which users reveal their identity in social media settings
What are conversations? (HCF)
- The extent to which users communicate with other users in a social media setting