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Mass Media > Midterm > Flashcards

Midterm Flashcards

1
Q

Mass media

A

It is a platform of communication that is disigned to reach a large group of audience

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2
Q

Mass communication

A

The information that is sent to a large group of people

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3
Q

Economic convergence

A

When one company controls several products or services within the same indutry

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4
Q

Organic convergence

A

Multimedia multitasking

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5
Q

Cultural convergence

A

When stories flow across several kinds of media platforms and when people comment on, alter, otherwise talk back to culture

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6
Q

Global convergence

A

When geographically distant cultures are able to influence one another

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7
Q

Technologal convergence

A

When different kinds of technology are merged into one

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8
Q

The easiest forms of book

A

Papyrus scrolls

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9
Q

The codex

A

An ancient manuscript text in book form.

It “replacd” papyrus scrolls in rhe 6th century.

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10
Q

The Gutenberg revolution

A

The invention of a moveable printing machine which makes book become widespread.

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11
Q

Where is the first real newspapers from?

A

German with Gutenberg’s printing press in 1600s

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12
Q

The Sun

A

The first penny paper cheap tabolid-style published in 1833 by Benjamin Day

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13
Q

E-book

A

An electronic version of book that can read on a computer or handheld devices

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14
Q

Slashed the price

A

cut the price

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15
Q

Yellow journalism/ Tabolid

A

is known for misleading stories, inaccurate information, and exaggerated detail.

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16
Q

Taboild

A

A newspaper, typically popular in style and dominated by headlines, photographs, and sensational stories A newspaper, typically popular in style and dominated by headlines, photographs, and sensational stories

17
Q

Broadsheet

A

A newspaper with a large format regarded as more serious and less sensationalist that taboilds

18
Q

Sensationalism

A

The use of exciting or shocking stories or language at the expense of accuracy in order to provoke public interest or excitement

19
Q

Vivid

A

Producing powerful feeling or strong clear images in the mind

20
Q

Subjective

A

Influenced by personal feelings, tastes, or opinions

21
Q

Objective

A

Not Influenced by personal feelings, tastes, or opinions in considering or representing fact

22
Q

Teen magazines

A

Began popular in 1940s

23
Q

Seventeen magazines

A

The name of the name of magazine that hit shelves in 1944

24
Q

Thomas Edison’s kinetoscope

A

The first “concept” of motion picture to the mass audience in 1891

25
Q

When is the first motion picture?

A

The first cinematographe in 1895 that motion pictures were projected for audience viewing.

26
Q

When did film become popular in the US?

A

1919s with the Nickelodeon theater

27
Q

What is the Nickelodeon theater?

A

The first type of indoor exhibition space dedicated to showing projected motion pictures.

28
Q

Birth of talking film

A

The Jazz Singer in 1927

29
Q

Early success thechnicolor movie

A

The wizard of oz/ Gone with the wind

30
Q

Hollywood

A

In 1915, most major film studios had moved to it. It is the golden age of Hollywood and these studio control every aspect of the movie industry.

31
Q

What make studios decline?

A

Antitrust legislation and the invention of TV

32
Q

1970s and 1980s

A

The rise of blockbuster like Jaws/Star Wars/The Godfather/Raiders of the Lost Ark

33
Q

The adoption of VCR

A

Reduced audience at the movie theater but open mass market of home movie viewers.

34
Q

Improvements in computer animation

A

Led more special effect in film durung the 1990s with movies like The Matrix and Jurassic Park

35
Q

The first fully computer-animated film

A

Toy Story

36
Q

The Birth of a Nation by D.W. Griffith

A

Presenting a racist perspective on the U.S. Civil War and its aftermath.

Mass Media (1 decks)

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