midterm Flashcards
theory of affective intelligence
emotional activation in preconscious
emotions are multidimensional
there’s a dual system
dual system of theory of affective intelligence
disposition- happy/sad/angry
surveillance- nervous
why are negative ads better for new candidates
they’re more persuasive than positive and contrast
political knowledge
cognitive limits to learning
memory and politics
memories decay
we are forgetful
need to make more efforts to remember
misattribution & misinformation
memory structures
associative networks
information processing
exposure and attention
interpretation
categorize
encoding
storage and retrieval of memories
memory based processing
online processing
memory based processing
go into brain from memories to pull out sample
this is difficult and delayed
online processing model
keep a tally of whether you like or dislike something and the tally is your memory
more with people
explicit reasoning
slow and effortfuk
implicit reasoning
spontaneous and automatic
heuristics
shortcuts and strategy people use to make decisions when they don’t have the motivation or information to acquire more in depth reasoning
rule of thumb
nudges
constraints on people to make high quality political decisions
making people choose the right heuristics
types of nudges
make the default the better option: retirement funds
give people diagnostic information: voter guides w/right info and length
give people feedback: power bill compared to neighbors or free press
structure choices differently: limiting choices
make good choices easier to find: gas cap or ballot design
create commitments: voter turnout
give inscentives
