Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Digital Media > Midterm > Flashcards

Midterm Flashcards

1
Q

Pixel (3 things)

A

discrete unit, cannot be broken down into smaller units

- location, can not be changed, xy coordinate on a cartesian grid

- value(the luminosity of an image, colour), based on the colour data a pixel has been assigned to them

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Pixel Array

A

Y axis x X axis = total number of pixels (important for resolution)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

codec

A

compression + decompression,

- what colour information can we take away to make the file size smaller

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

interpolation

A

(animation or photoshop) asking the pixel information to be invented information around the original image (creation of pixels that don’t exist, uses master pixels to make up new pixels)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

2 Ways to think of resolution

A
  • quality of an image (image resolution)


- size of our screen (screen resolution)
 rhas a resolution of 750 x 1334


How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

colour

A
  • there is no colour on a computer, just a series of 1’s and 0’s and how the computer interprets them
  • it exists in colour to control how my any colours you have available to you and what colours are being displayed to you
binary - on or off
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Additive colour

A

(what we work in on the computer) RGB, to make white, CMYK secondary colours

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Subtractive colours

A

(pigment based) RYG as primary colours to make black

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Hue

A

actual colour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

PURITY

A

chorma, intensity, saturation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

VALUE

A

luminosity, shade, tint

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

luminance

A

measure of the light in a hue

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

PAL

A

phase alternating line, 25fps

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

NTSC

A

national television standards commitie, 30 fps

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

process printing/laser printing

A

CYMK printing, ink will have to be applied 4 times

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

offset printing

A

physical ink, rollers are inked and plates are inked to print

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

workflow

A

the way in which you work, setting up the markers in which you will create a project

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

halftone

A

the reprographic techniques that simulates continuous tone imagery through the use of equally spaced dots of varying size
at far enough distance, it looks continuous 
(printing vs screen)


How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

DPI

A

dots per square inch (dots must go in lines) (printing, subtractive colour)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

PPI

A

pixels per square inch (screen) (light, additive colour)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

LPI

A

lines per square inch = higher the LPI count = high DPI count = higher resolution or quality of a print

22
Q

Pixel based image - Raster image

A

you cant distort, stretch, enlarge these images or else they no long look like a continuous tone image eg, a technical flaw we want to avoid (Photoshop)


23
Q

Vector Image

A

They do not use pixels. Mathematically produced images. Almost always line or shaped images, AKA line art. Infinitely scalable
Another example of a vector shape would be a font installed on a computer. Like fonts, vector images are always full scalable and never deteriorate with size. (Illustrator)

24
Q

24fps

A

full motion to the human eye, most true fps for the eye to see, good for cinema

25
Q

Media Ubiquity

A

the state or capacity of media being everywhere, especially all the time

26
Q

SSD

A

solid state drive, no moving part, no wait on transfer time

27
Q

HD

A

moving parts

28
Q

RAM

A

random accsess memory, short term memory for a computer

29
Q

Type Face

A

the type face is a complete set of letterforms, including numbers, symbols. They all share a common visual property. 
- Includes all special characters, lower case, upper case etc. 
- Technical difference between font and typeface, but it’s okay to use them interchangeably

30
Q

Letterforms

A

the letterform is the particular style and form/shape of each letter in our alphabet (eg. a b c etc). A letterform matches the form we are all accustomed to seeing. Our understanding of the alphabet allows us to understand the letterforms. Can be used towards our advantage of the form to enhance your design

31
Q

Font

A

the font is the file you install on your machine. The display style of characters. 
- Prices of fonts include the quality, the specific types of characters (possibly special characters may not be in the font file, if it doesn’t exist it will defult to something like Helvetica or Ariel). 


32
Q

Alignment

A

a fundamental when displaying type.

33
Q

EM

A

a measurement of width of a face equal to that of it’s height. Historically, the M of a face matched this measurement. 
- Term is often cited when using a dash is equivalent to the with of an M.

34
Q

Gutter

A

The space between columns in a publication (two column or more page). For readability or having multi-stories on one page. 
- Our eyes don’t like to read, our eyes need order. By reducing the number of words in a column, our eyes don’t get sore or confused or lost. 
- Gutter size can make or break a document. If it’s too wide, you run the risk of it looking like theres not enough content, and having too narrow of a gutter, people may not stop at the gutter, and may try to read right across it.

35
Q

Type Style

A

any modification made to the type to accent it’s original form. This includes variation in weight (light, bold), angle (roman, italic), or any other modifications (outline).

36
Q

Display Type (size of heading type)

A

type is set to 14pts or higher, used to headings and discontinuous reading serves a purpose, becoming a headline or emphasis to draw people to the document. harsh on the eyes.

37
Q

Body Type (size)

A

set below 14pts and is used for paragraphs and continuous reading. nice structural balance, easy on the eyes. We relay on the serifs to guide our eyes (though we can break the rules).

38
Q

TTF

A

came before OTF, the mechinism to build fonts didn’t allow for a broad, characters, has a limit of variants

39
Q

OTF:

A

allows for development of special characters

40
Q

there are two levels of font installations

A
  • user level (ones that you install, will be in your own folder)
- operating system level (pre-installed, works in MOST of the applications)
    usually you chose a font for the project you’re working on
41
Q

point size

A

the point size of a font is irrelevant, the x height is the distance between the base line, of where the characters will sit, mean line is the line of the x height, our fonts are based on the lower case x

42
Q

reasons to convert from font to vector:

A
  • dont need to provide the font to someone
- can play with the shapes on the font
43
Q

Kerning

A

Space between 2 specific letters (AV)

44
Q

Leading

A

Space between lines of text

45
Q

measurement of type

A

PICA and point

46
Q

base line

A

how high the font sits

47
Q

tracking

A

the space between ALL letters in a word (eg B O O M vs kerning which would be B OOM)

48
Q

orphan

A

last word in a paragraph, left on it’s own line, widow if it’s at the top

49
Q

gutter

A

space between columns of text

50
Q

margin

A

space around body of text

Digital Media (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions