Midterm Flashcards
True or False? Media is neither good nor evil but is neutral.
False
True or False? The forms of media and technology, regardless of their content, cause profound changes in church and culture
True
Content and Medium are …..
inseparable
Moore’s Law states what?
The number of transistors in an integrated circuit will double every two years
Define “The Blitz” tactic employed by the media of mass deception.
Sheer volume of repeated messages
Define the tactic “Major Rewrite” employed by the media of mass deception.
Revising history to suit the needs of the agenda
Define “The Name Game” tactic employed by the media of mass deception.
Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones
Define the tactic “Didn’t Moses Build the Ark?” employed by the media of mass deception.
Diversionary tactic to keep distracted from the basics of faith
Define the tactic “That’s UnAmerican” employed by the media of mass deception.
Says that to restrict any person desire is Un-American
Define the tactic “Silence the Lambs” employed by the media of mass deception.
An effort to keep Christians quiet so as not to be seen as intolerant, hateful people
Define the tactic “Say What” employed by the media of mass deception.
Half truths promoted as a widely acknowledged fact
Define the tactic “The Odd Man Out” employed by the media of mass deception.
Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic
Which is NOT a characteristic of old media?
Objects can be defined numerically as a formal equation or mathematical function
Define the principle of balance.
Occurs when all the design elements are equally distributed through the design.
Define the principle of rhythm.
Pattern created by repeating elements.
What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we ‘do’ church?
The forms of media
A mark orignally used to brand _________.
Animals
Your ability to brand your church does not replace the responsibility you have to ________, your _______, and the people you are _______________.
Bible, Peers, Leading To Follow God
Define the ecology of media.
The science of the relationships between media and their users
Define Media, as discussed in class.
any and all extensions of our humanity
Complete the quote by Chief Justice William Rehnquist. “The wall of ‘separation of of church and state’ is a metaphor based on….
bad history, a metaphor which has proved useless as a guide to judging. It should be frankly and explicitly abandoned.”
Complete the following quote by Tim Schraeder “We have a moment and time in history to steward the…”
opportunity and resources God has given us to communicate his story
Complete the following quote by Seth Godin. “Your brand is a set of…”
emotions and expectations and a stand-in for how we think and feel about what you do.
Put the history of computing in proper order, as discussed in class.
Abacus, Electronic, Mini, Micro, Network
Order the steps for ‘little guys to do big things’ as discussed in class.
- Make a plan.
- Baby Steps.
- Find a champion.
- Do something
- Ignore Dissent
Define Numerical Representation
new media objects can be defined numerically as a formal equation or mathematical function
Define Convergence
The merging together of previously discrete technologies into a unified whole
Define Structural Modularity
New media objects retain their individuality when combined with other objects in a large-scale product
Define Automation
Low level creative task carried out through machine processes and preprogrammed batch sequences
Define Variability
The ability to exist in potentially infinite number of versions
Define Cultural Transcoding
The bidirectional influence of computers in human culture acting reciprocally upon one another
Define Computer Culture
A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it
Define the “Who” component of branding.
Definition of you as a church or ministry
Define the “Vision” component of branding.
What you see for your church or ministry
Define the “Mission” component of branding.
What you are going to do (often found in Biblical principles)
Define the “Means” component of branding.
How you will accomplish what you see and what you will do
Define the “Values” component of branding.
A set of core beliefs established and held by your church or ministry
Define the “Target” component of branding.
Who are you trying to reach
Define the “Headlines” component of branding.
Your subtitle or catch-phrase
What are the 7 things that make up a brand?
Who, Vision, Mission, Values, Means, Target, Headlines
MMD is an acronym for what?
Media of Mass Deception
What is the first step in solving a problem
Defining the problem.
True or False: Mainstream media represents Mainstream America
False
Complete the sentence: “We have to have the ability to see not only what media can do…”
“but also how it can be perceived.”
Describe the concept of a “one-eyed Prophet”
A one-eyed prophet only sees from their perspective and is incapable of viewing others perspectives
Complete the following quote from your first reading assignment. “Any opportunity- no matter how golden- …”
is only a dream if it doesn’t have a plan
