Midterm

Question 1

True or False? Media is neither good nor evil but is neutral.

Answer 1

False

Question 2

True or False? The forms of media and technology, regardless of their content, cause profound changes in church and culture

Answer 2

True

Question 3

Content and Medium are …..

Answer 3

inseparable

Question 4

Moore’s Law states what?

Answer 4

The number of transistors in an integrated circuit will double every two years

Question 5

Define “The Blitz” tactic employed by the media of mass deception.

Answer 5

Sheer volume of repeated messages

Question 6

Define the tactic “Major Rewrite” employed by the media of mass deception.

Answer 6

Revising history to suit the needs of the agenda

Question 7

Define “The Name Game” tactic employed by the media of mass deception.

Answer 7

Assigning a new name to topics/ideas that will erode positive emotions in the minds of Americans by replacing them with negative ones

Question 8

Define the tactic “Didn’t Moses Build the Ark?” employed by the media of mass deception.

Answer 8

Diversionary tactic to keep distracted from the basics of faith

Question 9

Define the tactic “That’s UnAmerican” employed by the media of mass deception.

Answer 9

Says that to restrict any person desire is Un-American

Question 10

Define the tactic “Silence the Lambs” employed by the media of mass deception.

Answer 10

An effort to keep Christians quiet so as not to be seen as intolerant, hateful people

Question 11

Define the tactic “Say What” employed by the media of mass deception.

Answer 11

Half truths promoted as a widely acknowledged fact

Question 12

Define the tactic “The Odd Man Out” employed by the media of mass deception.

Answer 12

Effort to make the viewer/listener feel that the Biblical values held are isolated and idiosyncratic

Question 13

Which is NOT a characteristic of old media?

Answer 13

Objects can be defined numerically as a formal equation or mathematical function

Question 14

Define the principle of balance.

Answer 14

Occurs when all the design elements are equally distributed through the design.

Question 15

Define the principle of rhythm.

Answer 15

Pattern created by repeating elements.

Question 16

What are the primary forces that cause changes in our philosophy, theology, culture and ultimately the way we ‘do’ church?

Answer 16

The forms of media

Question 17

A mark orignally used to brand _________.

Answer 17

Animals

Question 18

Your ability to brand your church does not replace the responsibility you have to ________, your _______, and the people you are _______________.

Answer 18

Bible, Peers, Leading To Follow God

Question 19

Define the ecology of media.

Answer 19

The science of the relationships between media and their users

Question 20

Define Media, as discussed in class.

Answer 20

any and all extensions of our humanity

Question 21

Complete the quote by Chief Justice William Rehnquist. “The wall of ‘separation of of church and state’ is a metaphor based on….

Answer 21

bad history, a metaphor which has proved useless as a guide to judging. It should be frankly and explicitly abandoned.”

Question 22

Complete the following quote by Tim Schraeder “We have a moment and time in history to steward the…”

Answer 22

opportunity and resources God has given us to communicate his story

Question 23

Complete the following quote by Seth Godin. “Your brand is a set of…”

Answer 23

emotions and expectations and a stand-in for how we think and feel about what you do.

Question 24

Put the history of computing in proper order, as discussed in class.

Answer 24

Abacus, Electronic, Mini, Micro, Network

Question 25

Order the steps for ‘little guys to do big things’ as discussed in class.

Answer 25

1. Make a plan.
2. Baby Steps.
3. Find a champion.
4. Do something
5. Ignore Dissent

Question 26

Define Numerical Representation

Answer 26

new media objects can be defined numerically as a formal equation or mathematical function

Question 27

Define Convergence

Answer 27

The merging together of previously discrete technologies into a unified whole

Question 28

Define Structural Modularity

Answer 28

New media objects retain their individuality when combined with other objects in a large-scale product

Question 29

Define Automation

Answer 29

Low level creative task carried out through machine processes and preprogrammed batch sequences

Question 30

Define Variability

Answer 30

The ability to exist in potentially infinite number of versions

Question 31

Define Cultural Transcoding

Answer 31

The bidirectional influence of computers in human culture acting reciprocally upon one another

Question 32

Define Computer Culture

Answer 32

A blend of human and computer meanings, of traditional ways in which human culture model the world and the computers own meanings of representing it

Question 33

Define the “Who” component of branding.

Answer 33

Definition of you as a church or ministry

Question 34

Define the “Vision” component of branding.

Answer 34

What you see for your church or ministry

Question 35

Define the “Mission” component of branding.

Answer 35

What you are going to do (often found in Biblical principles)

Question 36

Define the “Means” component of branding.

Answer 36

How you will accomplish what you see and what you will do

Question 37

Define the “Values” component of branding.

Answer 37

A set of core beliefs established and held by your church or ministry

Question 38

Define the “Target” component of branding.

Answer 38

Who are you trying to reach

Question 39

Define the “Headlines” component of branding.

Answer 39

Your subtitle or catch-phrase

Question 40

What are the 7 things that make up a brand?

Answer 40

Who, Vision, Mission, Values, Means, Target, Headlines

Question 41

MMD is an acronym for what?

Answer 41

Media of Mass Deception

Question 42

What is the first step in solving a problem

Answer 42

Defining the problem.

Question 43

True or False: Mainstream media represents Mainstream America

Answer 43

False

Question 44

Complete the sentence: “We have to have the ability to see not only what media can do…”

Answer 44

“but also how it can be perceived.”

Question 45

Describe the concept of a “one-eyed Prophet”

Answer 45

A one-eyed prophet only sees from their perspective and is incapable of viewing others perspectives

Question 46

Complete the following quote from your first reading assignment. “Any opportunity- no matter how golden- …”

Answer 46

is only a dream if it doesn’t have a plan