Midterm Flashcards
What is strategy
The formulation of organizational objectives, scopes, and action plans for gaining advantage
What are some positive organizational outcomes?
Profitability
Customer satisfaction
Employee performance
Organizational survival
Typical events that can change strategy
Changing market conditions
New technology
Emerging markets
New moves of competitors
What is emergent strategy
The plan that changes incrementally due to environmental changes
Intended strategy
The formulated plan
Realized strategy
The implemented plan
Strategy
A declaration of intent
Strategic intent
A tangible corporate goal; a pov aboutthe competitive positions a company hopes to build over a decade
Strategic planning
The systematic determination of goals and the plans to achieve them
Strategy formulation
The entire process of conceptualizing the mission of an organization, identifying the strategy, and developing long range performance goals
Strategy implementation
Those activities that employees and managers of an organization undertake to enact the strategic plan, to achieve the performance goals
Objectives
The end , the goals
Plans
The product of strategy, the means to the end
Strategic plan
A written statement that outlines the future goals of an organization, including long term performance goals
Policies
Broad guidelines to action, which establish the parameters or rules
Discarded strategy
Deemed innapropriate due to changing circumstances
The relating of the strategic process
- Intended strategy
- Emergent strategy
- Discarded strategy
- Realized strategy
Corporate strategy
Organizational level decisions that focus on long term growth and survival
Options within corporate strategy:
Restructuring
Growth
Stability
What are the restructuring strategy options?
Turnaround
Divestiture
Liquidation
Bankruptcy
Turnaround strategy
An attempt to increase the viability of an organization
Turnaround methods include:
Getting rid of unprofitable products
Imposing layoffs
Making the organization more efficient
Attempting to reposition it with new products
Divestiture
The sale of a division or part of an organization
Liquidation
The termination of a business and the sale of its assets