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Financial PR > Midterm > Flashcards

Midterm Flashcards

1
Q

Sales proprietor

A

do your business alone

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2
Q

partnership

A

an association of 2 or more individuals who agree to operate a business together for profit

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3
Q

Advantages to sole Propriety

A
  • you are your own boss
  • easy and inexpensive to form
  • few legal requirements
  • all profits go to owner
  • relatively free from gov regulations
  • no corporate taxation
  • easy to close or sell at any point
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4
Q

Disadvantages to sole propriety

A
  • unlimited liability
  • difficult to raise capital
  • assets are unprotected
  • usually have to use personal funds
  • limited managerial experience
  • trouble finding quality employees
  • personal time commitment
  • unstable business life
  • losses are owners responsibility
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5
Q

General partnership

A

a partnership in which all partners share in management and profits. Each partner can act on behalf of the firm and has unlimited liability for all of its business obligations

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6
Q

Limited partnership

A

partnership w/ 1 or more general partners who have unlimited liability and one or more limited partners, who’s liability is limited to the amount of their investment

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7
Q

General Partners

A

partners who have unlimited liability for all of the firms business obligations and who control its operations

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8
Q

Limited Partners

A

partners whose liability for the firms business obligations is limited to the amount of their investment. They help to finance the usiness but do not particpate in the firms operations

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9
Q

Limited liability patnership

A

each individual partners is protected from responsibility for the acts of other partners and each partners/partys liability is limited to harm resulting from that party’s own actions

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10
Q

Advantages to a partnership

A

-ease of formation
-availabilty of capital
diversity of skills and experience
-felxibility
-no-corporate taxes
relative freddom from government controls

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11
Q

Disadvantages of a partnership

A

-unlimited liability
-potential for conflict
sharing of profits
difficulty exiting or disolving partnership

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12
Q

Corporation

A

a legal entity with an existince and life separate from its owners therfore are not personally liable for the entity’s debt. A corp can own property, enter into contracts, sue and be sued and engage in business operations

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13
Q

Public corporations

A

a corp who’s shares are widely held and availbe to the general public

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14
Q

Private corporations

A

does not trade publicly = no shares available to public

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15
Q

Incorporating a company

A
  1. select name that can be used
  2. write the articles of incorporation and fill them with appropriate gov. office
  3. pay required taxes and fees
  4. hold an organized meeting
  5. adopt bylaws, elect directors, pass 1st operationing resolution
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16
Q

Advantages to corporations

A
  • limited liability
  • eas of transfering ownership
  • unlimited life
  • ability to attract financing
  • ability to attract employees
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17
Q

Disadvantages of corporations

A
  • double taxation of products
  • cast and complexity of info
  • more gov. restrictions
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18
Q

one person corporations

A

one person is the shareholder

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19
Q

crown corp

A

companies that only the provincial and federaal gov.

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20
Q

Joint ventures

A

2 or more companies that form an allience to persue a particular project for a specific period of time

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21
Q

brand

A

a name, term, design or symbol that identifies and differentiates products. Everything which surrounds a company’s offerings from external comm, staff behaviour and attitudes, environment and physical surrounding

22
Q

Image

A

a generally accepted concept for what the company stands for -or how its preceivd

23
Q

Reputaiton

A

goal is to create a positive brand, image and narrative for stakholders and publics involved in the organization

24
Q

Corporate Governance

A

often defined as corporate citizenship, which includes:

  1. the structure of a corporation and compliance policies
  2. Ethical human resource policies
  3. Operational policies to ensure integrity and accountability
  4. Community relations
  5. Philanthropy
25
Q

Internal Public Relations

A

management, staff, HR, administration, volunteers

26
Q

External Publics

A

clients, potential clients, future business partners, interest groups, activist publics

27
Q

Context:

A

a business units ethical work context exerts significant influence, on the structural, relational, and cognitive dimensions of internal social capital

28
Q

Managerial Practices

A

constitutes the ethical work context are not equally important

29
Q

Social capital

A

a business units internal social capital is influenced not only by the business units ethical work context, but also by the ethical work context of the corporation to which it belongs

30
Q

structural dimension

A

reflect the extent to which people in an org interact and access the intellectual capital of others

31
Q

Relational dimension

A

describes the nature and quality of personal relationships employees have developed throughout a history of interactions

32
Q

Cognitive Dimensions

A

defined as the extent to which employees share a common understanding of collective goals and are ready to subordinate their parochial interests of these goals

33
Q

Internal Comm Challenges for Management:

A

communicating:

  • the vision
  • credibility
  • understanding
  • motivating identification and commitment
34
Q

Internal Comm Challenges for Employees:

A
  • being heard by management

- achieving commitment and identification at the level management desires or expects

35
Q

RACE Process

A 
Research + analysis
Policy Formation
Programming
Communication
Feedback
36
Q

Investor Relations Goals

A
  • market intelligence
  • investor targeting outreach
  • financial media relations
  • analysis of investor discussions
37
Q

Newsletters: internal and external

A 
employee
special interest
subscription
consumer
advocacy
38
Q

Digital vs. Hard copy benefits

A

accessibility
portability
expandability
versatility

39
Q

What do employee newsletters do?

A

-inform
-educate
-shape
-build morale
-promote mission
-brand image
values

40
Q

What does a SWOT analysis do?

A

sizes up an orgs capabilities and efficiency, opportunities in the market and external threats to the orgs well being

41
Q

Possible strengths

A

superior branding
excellent supply chain
outstanding inventory control
good customer service

42
Q

Possible weaknesses

A

no clear strategic direction
weak brand images
lack of management depth
missing or inferior capabilities

43
Q

Possible opportunites

A

sell online
integrating forward or backward
new geographic markets

44
Q

Possible threats

A

loss of sales to substitute products
slow downs in market growth
costly new regulatory requirements
shift in buyers need

45
Q

Purposes of creating articles

A
  • announce a news event that helps promote a company
  • manage image and enhances reputation
  • set the public record straight
46
Q

What is news?

A 
something:
new 
differnt
involving a celebrity or notable person
involving change
47
Q

How to desseminate a news release

A
  • post on compnay website
  • distribute to email subscribers
  • insert into media kits
  • distribute to media outlets via newswire
  • post on social media
48
Q

Path for creating a news release

A
  1. Determine if you have news
  2. Focus your news tightly
  3. Determine the audience for your news
  4. Create news release (answer 5 W and H)
  5. Orient news towards your target audience
  6. Distribute news release
  7. Evaluate coverage
49
Q

Bottom up editing

A

editors will chop info from the bottom of the news release to meet space restrictions

50
Q

Format of a news release

A 
contact info
headline
news
ending symbols (-30-)
boilerplate
51
Q

Basic ethics for building trust

A

don’t: cheat, lie or misrepresent yourselves or others

52
Q

Draw the ethicallity = trust chart

A

Employee communication -> trust -> commitment and innovation

Ethical work climate -> employee comm-> trust -> commitment and innovation

Financial PR (1 decks)

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