MidTerm

Question 1

Who said “Art is not what you see but what you make others see”

Answer 1

Edgar Degras

Question 2

Define ‘form’ in design

Answer 2

A positive space | a solid thing or object

Question 3

Define ‘space’ in design

Answer 3

A negative space | the 
‘ground’ on which the form becomes figure

Question 4

In graphic design what does the relationship between form and space create?

Answer 4

Meaning

Question 5

When our spelling is perfect, it’s invisible. But when it’s flawed, it prompts strong negative associations.
T/F

Answer 5

True

Question 6

Define san serif font

Answer 6

Typeface that does not have the small projecting features called “serifs” at the end of strokes

Question 7

Define serif fonts

Answer 7

a slight projection finishing off a stroke of a letter in certain typefaces

Question 8

What colors are found next to each other on the color wheel?

Answer 8

Analogous Colors

Question 9

What colors are found opposite of each other on the color wheel?

Answer 9

Complementary Colors

Question 10

Colors of the same family with different values are called

Answer 10

Monochromatic

Question 11

The function of design is not decoration

T/F

Answer 11

True

Question 12

Complete the following quote

The more consistent your presentation is

Answer 12

the more professional it will become.

Question 13

Complete the following quote

Visual worship/lyric projection is

Answer 13

declaration, not decoration.

Question 14

When you begin the design process what are the 3 most important questions to ask?

Answer 14

What is the objective?
What is the function?
What is the role of the designer?

Question 15

What are the benefits of the ‘research & info gathering’ portion of design?

Answer 15

Gain an understanding of the topic
Read, evaluate, understand all provided materials
Independently research additional information
Review current communications
Investigate competition
Helps design in the right direction

Question 16

Define the following principle of design

Emphasis

Answer 16

Indiactes the most important element on the page based on the message

Question 17

Define the following principle of design

Rhythm

Answer 17

Denotes movement in the way that direct our gaze to scan the message for understanding or information

Question 18

Define the following principle of design

Unity

Answer 18

When all design elements relate to one another and project a sense of completeness

Question 19

Define the following principle of design

Contrast

Answer 19

Stresses the visual differences in size, shape and color between the elements to enhance the perception of a message

Question 20

Define the following element of design

Line

Answer 20

Organize, direct, separate, create rhythm

Question 21

Define the following element of design

Shape

Answer 21

External outline of a form/anything with height and width

Question 22

Define the following element of design

Texture

Answer 22

Look and feel of a surface

Question 23

Define the following element of design

Size

Answer 23

Apperance in scale of other objects on the page

Question 24

Define the following element of design

Space

Answer 24

Distance between shapes and forms

Question 25

Define the following element of design

Value

Answer 25

Relative lightness/darkness of an area

Question 26

Define the following principle of design

Balance

Answer 26

When all the design elements are equally distributed through the design

Question 27

What are the two types of balance discussed in class

Answer 27

Symmetrical and asymmetrical

Question 28

What are the primary colors?

Answer 28

Red
Yellow
Blue