MidTerm Flashcards
Who said “Art is not what you see but what you make others see”
Edgar Degras
Define ‘form’ in design
A positive space | a solid thing or object
Define ‘space’ in design
A negative space | the ‘ground’ on which the form becomes figure
In graphic design what does the relationship between form and space create?
Meaning
When our spelling is perfect, it’s invisible. But when it’s flawed, it prompts strong negative associations.
T/F
True
Define san serif font
Typeface that does not have the small projecting features called “serifs” at the end of strokes
Define serif fonts
a slight projection finishing off a stroke of a letter in certain typefaces
What colors are found next to each other on the color wheel?
Analogous Colors
What colors are found opposite of each other on the color wheel?
Complementary Colors
Colors of the same family with different values are called
Monochromatic
The function of design is not decoration
T/F
True
Complete the following quote
The more consistent your presentation is
the more professional it will become.
Complete the following quote
Visual worship/lyric projection is
declaration, not decoration.
When you begin the design process what are the 3 most important questions to ask?
What is the objective?
What is the function?
What is the role of the designer?
What are the benefits of the ‘research & info gathering’ portion of design?
Gain an understanding of the topic
Read, evaluate, understand all provided materials
Independently research additional information
Review current communications
Investigate competition
Helps design in the right direction
Define the following principle of design
Emphasis
Indiactes the most important element on the page based on the message
Define the following principle of design
Rhythm
Denotes movement in the way that direct our gaze to scan the message for understanding or information
Define the following principle of design
Unity
When all design elements relate to one another and project a sense of completeness
Define the following principle of design
Contrast
Stresses the visual differences in size, shape and color between the elements to enhance the perception of a message
Define the following element of design
Line
Organize, direct, separate, create rhythm
Define the following element of design
Shape
External outline of a form/anything with height and width
Define the following element of design
Texture
Look and feel of a surface
Define the following element of design
Size
Apperance in scale of other objects on the page
Define the following element of design
Space
Distance between shapes and forms
Define the following element of design
Value
Relative lightness/darkness of an area
Define the following principle of design
Balance
When all the design elements are equally distributed through the design
What are the two types of balance discussed in class
Symmetrical and asymmetrical
What are the primary colors?
Red
Yellow
Blue
