Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

ISC > Midterm > Flashcards

Midterm Flashcards

1
Q

Goal , strategy , tactic

A

G - increase followers
S - use Instagram
T - post pic of new employee

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Content marketing

A

Strategic approach to distribute content to attract and retain audience and profitable consumer action

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Functional needs

A

Brands benefits are capable of solving consumers consumption related problems

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Symbolic needs

A

Brand ownership with a desired group role or image

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Experimental needs

A

Extraordinary value or rich potential for cognitive stimulation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

VALS types

A

Innovation
Thinkers
Achievers
Believers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Customer buying journey

A 
Awareness
Consideration
Preference
Decision purchase
Post purchase decision
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

ISC objective

A

Target audience
Measurable criteria
Timeline
Desired outcome

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Ethical codes

A

AMA
DMA
PRSA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Ethic issues in advertising

A

Stereotypes
Children advertising
Offensive and poor taste
False advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Corporate Social Responsibility

A

Company’s sense of responsibility towards community and environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Conscious capitalism

A

Business that serve the interest of all major stakeholders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Social media planning process steps

A 
Establish goals
Target audience
Outline strategy
Content calendar - FB, IG
Build content
Share content
Measure and adjust
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Cause marketing

A

Cooperative effort of a profit business paired with a non profit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Benefits of cause marketing

A 
Awareness of product
Increase sales
New audience
Increased brand image
Competitive advantage
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Transactional marketing

A

Opening the company

17
Q

Digital marketing

A

Online

18
Q

Licensing marketing

A

Aspect of non profit to be used by company

19
Q

Message focused marketing

A

Corporations resources are used to create message

20
Q

Event marketing

A

Creating an event, walk, run, etc.

21
Q

Public relations

A

Helps organizations and publics adapt mutually to each other

22
Q

Public relations …

A

Build credibility
Protect reps
Supports business strategy

23
Q

4 Step PR process

A

Research
Planning
Action and communication
Evaluation

24
Q

Influencers

A

Serve as gatekeepers by interrupting, channeling or filtering an organization message and its audience

Media, bloggers, social media

25
Q

Audience

A

Those who an org seeks to reach bc they have a stake in the company

Consumers, employees, suppliers

26
Q

Median role in PR is to establish credibility

A

.

27
Q

Publicity

A

Broadcast of news/info that hasn’t been purchased

28
Q

Planned publicity

A

Orchestrated and managed publicity

29
Q

Spontaneous publicity

A

Develop response plans to be ready for when this happens

30
Q

Media values

A

Impact and timeliness
Proximity
Unusual and unique
Prominence celebrity

ISC (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions