Midterm

Question 1

Which of the following would an R & D manager be concerned with?

Answer 1

Position, Age, Service Life and New Products

Question 2

What is the most important factor for customers when buying a performance product?

Answer 2

Positioning

Question 3

Which of the following issues should the R&D department and the marketing department coordinate on?

Answer 3

Ensuring product lines meet customer expectations

Question 4

How can you change your product release date?

Answer 4

Adjust accuracy, speed or service life

Question 5

If your customers have a high level of awareness of your product but are still not buying much of it, which of the following scenarios is the most likely?

Answer 5

Your accessibility is low

Question 6

Which of the following decisions are not found in marketing?

Answer 6

Product specifications

Question 7

Which of the following marketing investments would impact the awareness of all products in that region?

Answer 7

Regional promo

Question 8

What does the worst case forecast directly impact?

Answer 8

Forecast net margin

Question 9

Which action would decrease demand?

Answer 9

Increase Price

Question 10

What are the advantages of outsourcing over producing in your plant?

Answer 10

Outsourcing can be used as a means to temporarily meet demand.

Question 11

What impact does a higher automation rating have on the cost of producing units?

Answer 11

It reduces unit costs.

Question 12

What happens when scheduled production exceed plant capacity?

Answer 12

You won’t produce any of the excess units.

Question 13

What is the actual number of units available (assuming sufficient capacity)?

Answer 13

Inventory+ Fulfillment after adjustment

Question 14

Which of the following is a production manager concerned with?

Answer 14

Producing products, capacity, automation, unit cost

Question 15

Which of the following would a finance manager be concerned with?

Answer 15

Managing cash, issuing/retiring debt, dividend policy

Question 16

Typically, matching long term investments with a mix of equity and long term debt is considered a good tactic. Which one of the following would be considered a long term investment?

Answer 16

Adding Capacity

Question 17

When the production department works with the finance department, which of the following would be determined?

Answer 17

Establishing how much capacity and automation is feasible to buy or sell

Question 18

When the finance department works with the R & D Department, which of the following would be determined?

Answer 18

Ensuring R&D costs per product are properly funded

Question 19

What is the safest way for a company to replenish cash reserves depleted from plant improvements?

Answer 19

Finance the investment with a mix of equity and long term debt.

Question 20

As an R&D manager, how can you reduce material costs?

Answer 20

Reduce Service Life