Midterm Flashcards
Program
Integrated set of services conducted to meet specific, verified community need(s) be achieving certain specific outcomes among specific group(s) of clients in that community
Free-standing Program
Program’s services delivered
completely within program
Multi-program Effort
Multiple programs overlap or
are interrelated to provide a set of services to a community
Program Planning
A process of gathering information about the situation and environment being planned in and the resources that are available to work with, and:
Making decisions about the goals and objectives for the program
- The program content, and
- The indicators of the program’s success
Program Implementation
Putting the stated program into action
Program Evaluation
Used to determine whether a program or service produced the intended result
APIE
Assess
Plan
Implement
Evaluate
Program Evaluation:
Summative
Focused on whether program
achieved desired outcomes; conducted at conclusion of program (or after running program several times)
Formative
Focused on program improvement; conducted before or during programs
Process
Focused on how a program works or functions; conducted at any stage
Mission
Broad statement of purpose
- Could exist at the organizational or program level
- Should be alignment between mission, goals of organization and that of its programs
Goals
Provides specific long-term direction to a
program
- Should align with mission statement for program/organization
- Provides specific long-term direction for the program
- Relate back to priorities identified in the needs assessment or related documents
- Written in general terms & often lacking specific criteria or “measurability”
Objectives
Specific, measurable, short-term tasks or
activities
- Written in measurable terms
- Include a time limit for completion
- Linked directly to the program goal
- May be linked to summative, formative, or process evaluation
SMART
S: Specific, clear and precise
M: Measurable: Able to be evaluated
A: Appropriate to the population and the need
R: Reasonable & realistic
T: Time-bound, imply a specific time frame within which the goal will be achieved
Hierarchy of objective levels
- Awareness objective
- Knowledge objective
- Attitude objective
- Skill development objective
- Access objective
- Behaviour objective
- Risk reduction objective
- Health status objective
Benefits-based programming (BBP)
requires that you identify the outcomes or goals of an activity that address social issues and concerns important to individuals, families, and communities
Theory
Summaries of formal or informal observations, presented in a systematic way, that help explain, predict, describe, or manage behaviour
- Explain why a problem or behavior might exist
- Understand the factors that influence behaviour
- Develop effective strategies and materials
- help us to put a program into place in a way that will
increase its likelihood of being successful in meeting its goals
Assessment
Information-gathering activities focused on identifying the needs and characteristics of the target population and supporting program development
Needs Assessment
A set of activities carried out to identify the needs (and information relevant to addressing those needs) among a particular group of people
Assess-Based Assessment
A set of activities that focus on the strengths of the target population and how potential programs can build on these
SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
Logic Model
Conceptual model depicting the:
- Activities of the program
- Relationships among activities
- Theoretical foundations of the program • Program’s goals and objectives
(INPUTS, ACTIVITIES, OUTPUTS, OUTCOMES)
Social Marketing
Using marketing principles to influence the behavior of groups for the benefit of society
Combines social science/social policy approaches (behaviour change, education) with marketing approaches
Exchange
Two or more entities voluntarily exchanging something of value
4 P’s
- Product
- Price
- Place
- Promotion
Marketing Mix - Product
- Core - benefits of engaging in desired behavior • Based on consumer orientation - Actual - the desired behaviour - Augmented - program services & materials
