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VISUAL DISPLAY MIDTERM > MIDTERM > Flashcards

MIDTERM Flashcards

1
Q

Does accent lighting create focal points in a store?

A

Yes

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2
Q

Visual merch refers to showing mercy and concepts at their best. What is the end purpose?

A

Making a sale

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3
Q

What does a closed back window do?

A

Has a wall. doesn’t offer a direct view to selling floor like open back would.

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4
Q

What is another name for facouts?

A

Flat bar. This is the most common used piece of hardware.

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5
Q

Where are round racks placed?

A

Back of the store, and sale section.

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6
Q

What do Visual Merchandisers help produce?

A

The different displays, departmental layouts of store, have to make sure the store is shoppable

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7
Q

Should there be floodlights in a focal area?

A

NO

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8
Q

Where are museum cases mostly used?

A

Cosmetic Department

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9
Q

What is institutional signing?

A

Return policies. Store hours

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10
Q

What is halogen lighting?

A

A type of incandescent lighting that is closest to daylight

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11
Q

In a free flow layout, how are fixers arranged?

A

In different and interesting formations to create a flow. example is club monaco

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12
Q

What are the 3 names that colours are grouped into?

A

Warm, cool, and neutral

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13
Q

What are some merchandise strategies used by some retailers?

A

Atmospherics, colour scheme, balance and rhythm of overall display, proportion

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14
Q

What fixture is the most important in the retail industry?

A

Table

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15
Q

What is a Planogram?

A

A drawing that shows how merchandise and fixtures should be placed

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16
Q

What is the criteria that a store planner has to consider when selecting fixtures?

A

Construction, Appearance, Upkeep, Use

Briefly describe each

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17
Q

You’re a merchandiser, its the beginning of a new season. A lot of boxes of new merchandise have just arrived. You need to mix the new and current merchandise together on the floor. What is your plan?

A 
First create a planogram
Asess the merch that is on the floor
Think about fixtures
Think about mannequins ( new stuff on them)
Adding a new window display
Signage + Lifestyle display
Promos?
18
Q

What is a Lifestyle graphic?

A

A photo of an ambassador of the store wearing product and supporting the store image. Example lulu lemon people doing yoga

19
Q

Evolution of visual display from ancient time to today

A

Began with the open market
The rise of the middle class helped create ‘shops’
Pane glass windows were hard to see merchandise
Plate glass windows started in 1800
General Stores
The first mannequin in 1885

READ NOTES

20
Q

When did window display become a recognized profession?

A

1920

21
Q

What is a floor plan?

A

Birds eye view of how all fixtures and store is layed out

22
Q

What is an elevation?

A

Like a planogram of a wall (10 foot)

looking at one wall

23
Q

TEN STEPS TO SUCCESSFUL MERCHANDISING

A
  1. First Impression
  2. Create focal areas and use appropriate lighting
  3. Create a story with the display to connect with customer
  4. Believe in the product
  5. Make it easy. Merchandise items that work together to create multiple sales
  6. create a theme. Merchandise items that compliment each other. keep things consistent
  7. Strong colour stories
  8. Remember reactions
  9. Bring it to life, be unique ex: Ikea
  10. Make sure to always use signs that are professional. Its all in the details
24
Q

Name some errors in visual display?

A 
Too much merch
Too little merch
No colour story
Messy
Lack of attention to detail
Too much going on
Displays that don't get changed
No theme
No focal point
Lack of balance
25
Q

What is ambient lighting?

A

Lighting that is general, overall lighting that deter mains colour rendition

26
Q

Define task lighting

A

The spotlighting and highlighting of an exhibit. Puts the lighting where is really counts and makes items stand out and show up at their best

27
Q

What is masking?

A

Used when trying to promote an item
Creates a small focal point
Makes a window smaller by using tape
The partial concealment of a window view

28
Q

What is a vendor fixture?

A

Supplied by companies to show off their merchandise. Sent by the company

29
Q

What is the last thing you do after you finish merchandising?

A

The lighting

30
Q

Define POP

A

Point Of Purchase. When they put small inexpensive things by cash wrap (impulse buys)

31
Q

What is a focal point?

A

Where emphasis has been placed to attract the customer

32
Q

What is a T wall?

A

Two sided wall or partition that separates one area of the department from another. ex: The Bay

33
Q

These areas in the store get very heavy traffic, what are they?

A

100% traffic zones

34
Q

What are 5 functions of a store planner?

A
  1. To design an efficient and attractive selling environment
  2. To combine the selling space with the “behind the scenes” service area where stock is maintained and the non selling activities of the store are carried on
  3. To set up traffic patterns that will promote customer movement throughout the whole store
  4. to promote and sell. to stock and show. the store planner selects the selling vehicle for the specific merchandise being offered.
  5. to enhance the stores image and, thereby, add stature to the merchandise being offered
35
Q

What is a full back window?

A

A full back wall that faces pedestrians

36
Q

What is a marquee?

A

An architechtural canopy

37
Q

What are shadow boxes and where are they used?

A

A small elevated window used for presentation of special merchandise

38
Q

When did visual display begin?

A

The 17th century

39
Q

What is important to remember when merchandising colour?

A

To make sure there is a colour story and shade light to dark colours

40
Q

What is the width that an isle has to be?

A

3 feet, 36 inches

41
Q

Where are lifestyle graphics merchandised?

A

Up high

42
Q

What are the four types of windows?

A 
Straight
Angle
Arcade
Corner
** Know pros + cons and be able to identify

VISUAL DISPLAY MIDTERM (1 decks)

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