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COMMS 411 > Midterm > Flashcards

Midterm Flashcards

1
Q

William Randolph Hearst

A

Responsible for congress declaring war on Spain

New York Journal

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2
Q

Woodrow WIlson

A

Appointed George Creel
Committee on Public Info
PR influences public opinion on WWI

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3
Q

Payne Fund Studies

A

Laid foundation for media affects studies

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4
Q

Galvanic Skin Response

A

Detect sweat

Used in Payne Fund Studies

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5
Q

Albert Bandura

A

Father of social learning theory

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6
Q

Legacy of Fear

A

Media is dangerous, perverse and upsets the social order

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7
Q

Magic Bullet

A

Uniform effects on everyone who processes media

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8
Q

Longitudinal Study

A

Take data from several people (same people) over time

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9
Q

Two-step-flow

A

Proposes we have opinion leaders

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10
Q

Frank Capra

A

Build support for WWII: Why We Fight

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11
Q

Ceiling Effect

A

Soldiers can’t be anymore patriotic than they are

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12
Q

Mass Comms

A

the definition is in flux

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13
Q

Uses & Grats

A

Katz-Blumler-Govrevitch

Media exposure had individualized effects on uses

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14
Q

Parasocial relatinoships

A

Develop relationships w/ TV characters

Perse & Ruben

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15
Q

Donald Hebb

A

Optimal arousal level / baseline

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16
Q

Crits of Uses and Grats

A

Relies on self report
Relevancy
Social desirability

17
Q

Displacement Hypothesis

A

Time spent w/ media is time that cannot be spent anywhere else

18
Q

Threshold Effect

A

Once criteria is met effects are manifest

19
Q

Correlation vs. Causal

A

remember

20
Q

Copycat Phenom

A

Behavior in media

21
Q

George Gerbner

A

Cultivation theory
Mean world syndrome
Happy violence

22
Q

Albert Bandura

A

Social learning theory: people watch something modelled then do it

23
Q

Catharsis Hypothesis

A

Purge emotion through media consumption
Seymour Feshback
Not supported

24
Q

Priming

A

has to be related (get into a sci-fi book and all you think about is sci-fi)

25
Q

Academic Separation between Erotic Media & Pron: Obscenity

A

Media message designed to stimulate
No redeeming artistic value
Violates community standards

26
Q

Commission of Obscenity & Pron

A

Lyndon B. Johnson

No evidence that sexual content is bad

27
Q

Trigger Hypothesis

A

Like priming for sexual research

28
Q

Safety Valve Theory

A

Basically catharsis: debunk

29
Q

Meese Commission

A

Agenda against porn

Unscientific

30
Q

Excitation Transer Theory

A

Dolf Zillman

Spouse talks to husband after work and running

31
Q

Nico Frijda

A

Law of apparent reality

Emotions elicited by events that are perceived as real

32
Q

Explicit vs. IMPlicit memories

A

Detailss vs. Featureszs

33
Q

Older Children Scared

A

Cognitive strats (use reason)

34
Q

Younge children scared

A

NOn-cognitive strategies (change attnetion)

they view media perceptually

COMMS 411 (2 decks)

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