Midterm Flashcards
William Randolph Hearst
Responsible for congress declaring war on Spain
New York Journal
Woodrow WIlson
Appointed George Creel
Committee on Public Info
PR influences public opinion on WWI
Payne Fund Studies
Laid foundation for media affects studies
Galvanic Skin Response
Detect sweat
Used in Payne Fund Studies
Albert Bandura
Father of social learning theory
Legacy of Fear
Media is dangerous, perverse and upsets the social order
Magic Bullet
Uniform effects on everyone who processes media
Longitudinal Study
Take data from several people (same people) over time
Two-step-flow
Proposes we have opinion leaders
Frank Capra
Build support for WWII: Why We Fight
Ceiling Effect
Soldiers can’t be anymore patriotic than they are
Mass Comms
the definition is in flux
Uses & Grats
Katz-Blumler-Govrevitch
Media exposure had individualized effects on uses
Parasocial relatinoships
Develop relationships w/ TV characters
Perse & Ruben
Donald Hebb
Optimal arousal level / baseline
Crits of Uses and Grats
Relies on self report
Relevancy
Social desirability
Displacement Hypothesis
Time spent w/ media is time that cannot be spent anywhere else
Threshold Effect
Once criteria is met effects are manifest
Correlation vs. Causal
remember
Copycat Phenom
Behavior in media
George Gerbner
Cultivation theory
Mean world syndrome
Happy violence
Albert Bandura
Social learning theory: people watch something modelled then do it
Catharsis Hypothesis
Purge emotion through media consumption
Seymour Feshback
Not supported
Priming
has to be related (get into a sci-fi book and all you think about is sci-fi)
Academic Separation between Erotic Media & Pron: Obscenity
Media message designed to stimulate
No redeeming artistic value
Violates community standards
Commission of Obscenity & Pron
Lyndon B. Johnson
No evidence that sexual content is bad
Trigger Hypothesis
Like priming for sexual research
Safety Valve Theory
Basically catharsis: debunk
Meese Commission
Agenda against porn
Unscientific
Excitation Transer Theory
Dolf Zillman
Spouse talks to husband after work and running
Nico Frijda
Law of apparent reality
Emotions elicited by events that are perceived as real
Explicit vs. IMPlicit memories
Detailss vs. Featureszs
Older Children Scared
Cognitive strats (use reason)
Younge children scared
NOn-cognitive strategies (change attnetion)
they view media perceptually
