Midterm 2 Flashcards
Merchant wholesalers
are independently owned firms that take title to (own) the goods that they handle.
Agents/ brokers
are marketing intermediaries that bring buyers and sellers together and assist in negotiating an exchange, but do not take title to the goods.
Cash and carry wholesalers
are wholesalers that serve mostly smaller retailers with a limited assortment of products.
Channel of distribution
is the whole series of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers
Rack jobbers
are wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment.
Intensive distribution
puts products into as many retail outlets as possible; includes vending machines (used for convenience goods such as candy and cigarettes).
Selective distribution
sends products to only a preferred group of retailers in an area (used for shopping goods such as appliances or furniture).
Exclusive distribution
is distribution that sends products to only one retail outlet in a given geographic area (used for specialty goods such as luxury automobiles).
Drop shippers
are wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer.
Marketing intermediaries
are organizations that assist in moving goods and services from producer to business (B2B) and business to consumer (B2C).
Wholesaler
a marketing intermediary that sells to other organizations.
Retailer
is an organization that sells to ultimate consumers.
Utility
in economics, is the want-satisfying ability, or value, that organizations add to goods or services; the products are made more useful or accessible to consumers than they were before.
Time utility
is adding value to products by making them available when they are needed.
Place utility
is adding value to products by having them where people want them.
Possession utility
doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service.
Information utility
s adding value to products by opening two-way flows of information between marketing participants.
Service utility
adding value by providing fast, friendly service during and after the sale and teaching customers how to best use products over time.
Online retailing
is selling goods and services to ultimate consumers (e.g., you and me) online.
Social commerce
is a form of electronic commerce that involves using social media and user contributions to assist in the online buying experience.
Telemarketing
is the sale of goods and services by telephone.
Direct selling
is selling to consumers in their homes or workplaces.
Direct marketing
is any activity that directly links manufacturers or intermediaries with the ultimate consumer.
Corporate distribution system
is a distribution system in which all the organizations in the channel of distribution are owned by one firm (example: Sherwin-Williams).
Contractual distribution system
is a distribution system in which members are bound to cooperate through contractual agreements.
Administered distribution system
is distribution system in which producers manage all the marketing functions at the retail level.
Supply chain or value chain
is the sequence of linked activities that must be performed by various organizations to move goods from the sources or raw materials to ultimate consumers.
Supply chain management
is the process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling material when appropriate.
Logistics
is the marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
Inbound logisitcs
is the area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers.
Materials handling
is the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations.
Outbound logistics
is the area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers (people like you and me).
Reverse logistics
is the area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials.
Freight forwarder
is an organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination.
Intermodal shipping
is the use of multiple modes of transportation to complete a single long-distance movement of freight.
Production
is the creation of finished goods and services using the factors of production: land, labor, capital, entrepreneurship, and knowledge.
Production management
is the term used to describe all the activities managers do to help their firms create goods.
Operations management
is a specialized area in management that converts or transforms resources (including human resources) into goods and services.
Form utility
is the value added by the creation of finished goods and services, such as the value added by taking silicon and making computer chips or putting services together to create a vacation package.
Process manufacturing
is that part of the production process that physically or chemically changes materials.
Assembly process
is that part of the production process that puts together components.
Continuous process
is a production process in which long production runs turn out finished goods over time.
Intermittent process
is a production process in which the production run is short and the machines are changed
frequently to produce different products.
Computer aided design
is the use of computers in the design of products.
Computer aided manufacturing
is the use of computers in the manufacturing of products.
Computer integrated manufacturing
is uniting computer-aided design with computer-aided manufacturing.
Lean manufacturing
is the production of goods using less of everything compared to mass production.
Mass customization
means tailoring products to meet the needs of individual customers.
Facility location
is the process of selecting a geographic location for a company’s operations.
Telecommuting
working from home via computer, is a major trend.
Facility layout
is the physical arrangement of resources (including people) in the production process.
Materials requirement planning
is a computer-based production management system that uses sales forecasts to make sure the needed parts and materials are available at the right time and place.
Enterprise resource planning
is a newer version of MRP that combines the computerized functions of all the divisions and subsidiaries of the firm—such as finance, human resources, and order fulfillment—into a single integrated software program that uses a single database.
Purchasing
is the function in a firm that searches for quality material resources, finds the best suppliers, and negotiates the best price for quality goods and services.
Just in time inventory control
is a production process in which a minimum of inventory is kept on the premises and parts, supplies, and other needs are delivered just in time to go on the assembly line.
Quality
is consistently producing what the customer wants while reducing errors before and after delivery to the customer.