Midterm 2 Flashcards
Utility
Satisfaction, happiness
Total Utility (TU)
Total satisfaction received from a product
TU=Sum of MU
Marginal Utility (MU)
Additional satisfaction gained from consuming one more unit of a product.
- Tangent of TU
MU=TU/Q
Law of Diminishing Marginal Utility (LDMU)
marginal utility will decrease after a certain point when we continue to consume goods.
The utility the consumers derive from successive units of a particular product.
Maximum Utility
Maximum utility is attained when the marginal utility from the last dollar spent are equal.
Consumer Decision
A utility-maximizing consumer (household) allocates expenditures so that the marginal utility obtained from the last dollar spent on each product is equal.
Maximizing Utility Methods
- MUx/Px=MUy/Py
- MUx/MUy=Px/Py
- MB=MC
Market demand curve
Shows relationship between a product’s price and the amount demanded by all consumers together.
Calculating market demand
Add all individual demand curves (Add Qd’s from each - add horizontally)
Real income
Income expressed in terms of purchasing power of money income; the quantity of goods and services that can be purchased with the money income
Substitution effect
The change of quantity demanded due to a change in relative price, holding real income constant
Income effect
The change in quantity demanded of a product when there is a change in real income
Normal good
- Substitution effect is negative
- Income effect is positive
Inferior good
- Substitution effect is negative
- Income effect is positive
Giffen good
An inferior good where the income effects outweigh the substitution effect causing it to be positively sloped
- Substitution effect is negative
- Income effect is really positive
Conspicuous consumption good
- Products consumed for “snob appeal”, only bought because it is expensive, shows status, more designer goods
- Substitution effect is positive
Consumer surplus
The difference between the total value that the consumers place on all units consumed of a product, and the payment they actually make to purchase the product
Demand curve price
Value consumer is willing to pay, maximum P consumer will buy at
- Reservation price
Market price
Value consumer must pay, price tag on item
Paradox of values
Just because good A is more expensive than good B doesn’t mean that it’s more valuable
- Mistaking TU for MU
Indifference(II) curve
All combinations of x and y that yield a given level of happiness.
- TU is constant (change in TU is zero)
II curve assumptions
- Consumer can rank preferences
- Preferences are transitive (A over B, B over C, so A over C)
- More is better “MIB”
II curve characteristics
- Infinite number increasing away from the origin
- Downward sloping
- Cannot cross
- Convex from the origin
Utility function
TU=TU(x, y)
II curve equation
ΔX(MUx)+ΔY(MUy)=0
so ΔTU is 0
Slope of II curve
Marginal rate of substitution
Marginal rate of substitution
The amount of one product that a consumer is willing to give up to get one more unit of another product and remain indifferent
- Always negative
- Slope of II curve
Budget line characteristics
- All points use up consumers entire income
- Points between budget line and origin are points that don’t entirely use up consumers income.
- Points above the budget line indicate combinations of products that cost more than the consumer’s income (impossible)
Budget line
All possible consumption combinations of two goods, given income (Y) and the prices of two goods
Slope of budget line equation and meanings
- -Px/Py
- ratio of relative prices
or - opportunity cost
Income consumption line (BL when Y changes)
Change in income relative to constant price.
- positive, parallel shift
Price consumption line (BL when relative price changes)
Shows consumer’s purchases react to a change in one price with money income and other price held constant.
- negative, rotation shift
Firms
Self-contained, profit maximizing entity that produces and sells goods and services.
- is an economic construct (not always a business)
Single (sole) proprietorship
A form that has one owner who is personally responsible for the firm’s actions and debts.
- Owner has unlimited liability
Partnership
A firm with two or more joint owners, both responsible for the firm’s actions and debts
- two sole proprietorships acting as one
- joint liability, still unlimited