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KRLS 105 > Midterm 2 > Flashcards

Midterm 2 Flashcards

1
Q

What is the positive arousal that comes from sports

A

eustress

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2
Q

what challenges do agencies face

A

labour unrest, conflicts of interest, uncertainty in client base, in-house vs outsourcing, merger/acquisition

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3
Q

when communicating a message a person assigns or ascribes a meaning

A

encoding

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4
Q

stakeholder groups that agencies work for (5)

A

talent
properties
brands
media
companies

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5
Q

functions of marketing agencies (9)

A

planning
sponsorship and licensing
event creation
contract negotiation
community action
content
financial planning
research
evaluation

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6
Q

what is an in-house group

A

department within a company that performs a sports function on behalf of the parent company, only one client (themselves), gatekeeps the review opportunities presented to them

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7
Q

ethical issues agencies face

A

advertising spirit agencies, unhealthy products

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8
Q

what are four components of the tourism agency

A

tourists
business serving tourists
government in tourist destination
host/community residents

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9
Q

reasons for travel

A

leisure, business, visiting family, other

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10
Q

types of sport tourism (3)

A

active
event
nostalgia

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11
Q

what is active sport tourism

A

travelling to actively partake in sport
(activity, environment, culture)

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12
Q

what is event sport tourism

A

hosting mega or small scale events to bring in tourist, to also produce an image to a city. the difference between recurring events (calgary stampede) vs one time events like olympics which have longterm consequences

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13
Q

advantages of small scale events for sport tourism

A

can use existing infrastructure, includes professional or college-level or amateur sports. Need for community tourism agencies

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14
Q

What is nostalgia sport tourism

A

visiting sport hall of fame, sport themed vacation, fantasy sport camps, or different sport stadiums

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15
Q

dimensions of sustainability in sport tourism (3)

A

economic, social, environmental

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16
Q

social dimensions of tourism

A

can be positive or negative such as crowd congestion in a small town leading to urban regeneration, or gentrification and displacement of low income residents

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17
Q

economic dimension of sport tourism

A

over/under estimating economic impacts of visitors, growing security costs, need to leverage opportunities to maximize tourism investment

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18
Q

environmental dimensions of sport tourism

A

ecotourism, sustainable practices, impacts of global warming and pollution

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19
Q

uses of Virtual Reality in sport

A

mimic gaming situations, sight line for prospective seating, safe training

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20
Q

uses for Augmented Reality in sport

A

provide information not available, enhance play and viewing

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21
Q

benefits to participation in esport

A

cognitice focus, social engagement, physical activity and fitness, therapy and relaxation, career preparation

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22
Q

different aspects of esports in market

A

sponsorship, media rights, game publisher fees, merchandise and fees, digital, streaming

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23
Q

different type of sports betting

A

fixed odds, in-play/live, exchange, and spread betting

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24
Q

main sources of revenue for fantasy sports

A

participation fees, premium service fees, sponsorships, advertising

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25
Q

key operators in betting

A

fanduel, draftkings

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26
Q

two elements of sports marketing (2)

A

Marketing sports products directly to consumers
marketing consumers or industrial products and services through sports promotion

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27
Q

differences between sport and traditional marketing

A

sport involves emotion, subjective and unique to individuals, socially consumed, is unpredictable, consumers consider themselves experts due to strong personal identification, is completely perishable

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28
Q

branches of sport marketing

A

product, services, entities

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29
Q

4 p’s of marketing

A

product, price, place, promotion

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30
Q

step one of developing a sport marketing plan

A

identify the purpose of the plan

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31
Q

step two of developing a sport marketing plan

A

analyze the sport product (dynamic and complex nature of the product, core of the product, dimensions of the product, product extensions, product life cycle)

32
Q

step three of developing a sport marketing plan

A

examine the marketing climate (what influences is the climate projecting, assess the the sport climate (inside and outside factors)

33
Q

step four in developing a sport marketing plan

A

position the sport project (differentiating from other similar products, creating a distict image)
branding awareness

34
Q

step five of a sports marketing plan

A

segment and target your consumer group

35
Q

what are the four areas of consumer segmentation

A

demographics, psychographics, media preference, purchasing behaviour

36
Q

step 6 of a sports marketing plan

A

package the product (presenting the product in the best way possible)

37
Q

step 7 of a sports marketing plan

A

price the product (determining the value of the product. price is the most visible and flexible element) (conumer competitiona and company climate)

38
Q

step 8 of a sports marketing plan

A

promoting the product (communicate the desired image of the product, educate and persuade target audience)

39
Q

elements of promotion strategies

A

advertisement, public/community/media relations, personal selling, sponsorship, activities

40
Q

step 9 of a sports marketing plan

A

place (distributing the product, product location, distribution of origin, geographic location of target market,, other channels)

41
Q

step 10 of a sports market plan

A

evaluate the promises of a sports marketing plan (did the plan meet the promise, obtain and analyze feedback from internal and external sources)

42
Q

main areas of market research

A

the product, target consumers, social/eco/cultural trends, directn and indirect competition

43
Q

ambush marketing

A

creating confusion to reduce effectiveness of competitors sponsorship (mcdonalds vs wendys olympic 1994 sponsor)

44
Q

characteristics sports consumers are segmented by

A

motives, perceptions, attitudes

45
Q

motivations considered in sport

A

participant motivation, spectator motivation, participant and spectator markets

46
Q

3 key motives for participating in sport

A

achievement, social, mastery

47
Q

consumer perceptions

A

perceiving sport as a particular need or motive
acting and reactiving based on perceptions
process by which a person selects, organizes, and processes stimuli to create a meaningful picture

48
Q

marketing efforts towards consumer attitudes

A

directing and shaping peoples perceptions to form or change a customers attitude

49
Q

what are consumer attitudes

A

expressions of inner feelings, based on three components
Experience
feelings
beliefs
consumer loyalty, involvement, and identification

50
Q

what groups influences the sport consumer

A

external factors that influencing buying behaviour
Direct/ in-direct
aspirational reference group

51
Q

consumer socialization

A

reference groups (chosen based on what consumer has learned, can affect what the consumer learns)
modeling, prompting, and reinforcement

52
Q

situational influences on the sport consumer

A

isolating influences to different contexts can result in different decisions, awareness of how purchase situations can influence consumers

53
Q

examples of situational influences on sports consumers

A

physical/social surroundings, task requirements, time pressure, antecedent states

54
Q

decision-making progression for consumers in sport

A

recognize a need, seek help to resolve it, determine purchase options, evaluate alternatives, make purchase decision, post-purchase evaluation

55
Q

challenges behind consumer behaviour

A

emotion behind consumption, globalization of sport, virtualization of sport, compulsive consumption, social media

56
Q

what is sport consumption

A

a process in which people in sport, a sport setting, or thru sport endeavour. share symbols as they create meaningful interaction

57
Q

theoretical framework of sport communication

A

genre, context, process, elements (sender/receiver) and effects

58
Q

2 sides of communication process

A

a message encoded to be shared, message is received and decoded then a reply is encoded and sent back

59
Q

theories of mass media effect

A

uses and gratification, agenda setting, innovation and diffusion of information, modeling and cultivation

60
Q

4 elements of innovation

A

innovation, communication channels, time, and a social system

61
Q

different sport communication models

A

provides a framework for different communication models
personal/organizational
mediated
mass

62
Q

SSCM component 1

A

personal (intra vs inter)
organizational (intra vs inter)
communication skills

63
Q

SSCM component 2

A

mediated communication
print, mass media, social media

64
Q

SSCM component 3

A

commincation and support
advertising, public relations, crisis communication, research

65
Q

2 models of sport public relations

A

one-way: no feedback (send a message)
two-way: message and reply (public opinion data, symmetrical approach)

66
Q

media relation specialists

A

write news releases
plan news conferences
manage game services

67
Q

sport community relation specialists

A

create organize and execute charitable events, and organize donations. volunteering, coordinate public appearances

68
Q

types of facilities in sport (4)

A

single purpose
single-purpose specialized
multipurpose
nontraditional

69
Q

considerations relating to facilities for sports

A

funding model
anchor tenant
debt repayment
control of revenues
maintenance/upkeep
operator favoured nation clause
stadium authority
naming rights

70
Q

facility management

A

numbers, titles etc.
facility director
operations coordinator
event director

71
Q

outline event managment

A

planning, coordination, staging, evaluating

72
Q

who is the event management personnel

A

executive director (top guy)
operations division manager
security coordinator
public coordinator
marketing
hospitality director

73
Q

7 basic steps of event management plans

A

scheduling
negotiating
coordinating
staging
settling with promoter
cleaning up

74
Q

pre-event management tasks

A

booking
boiler point contract, split
coordinating the event (plans costs, breakdowns, structure, Gantt chart)

75
Q

staging the event

A

run sheets
floor plans
security
customer service
alcohol policies (tailgating, enforcement )

76
Q

Crowd management plan

A

staff training
accessibility
ejecting disruptive people
efficient communication
efficient signage

77
Q

post event tasks

A

settlement
cleanup
evaluating the event

KRLS 105 (2 decks)

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