Midterm 2 Flashcards
What determines your internal reactions?
- intuitive valuation & 2. deliberate evaluation of the situation
Describe associative memory
- your implicit model of the world
- different components of statistical (typical) regularities across your experiences and lifetime
** the ability to learn and remember the relationship between unrelated items
Ex. the name of someone we have just met or the aroma of a particular perfume.
Semantic memory
- your explicit model of the world
- general knowledge (facts, ideas, meanings and concepts; can come from experience or culture)
**refer to facts about the world
Ex. knowing that Paris is in France.
__________ is a major source of associative learning
CULTURE
- Our culture influences what we are exposed to every day
- Repeated exposure strengthens some associations
- Lack of exposure weakens other associations
*culture effects our implicit view of the world without our awareness, and our explicit with OR without awareness
What is conditioning?
a major way of learning new associations and thus forming associative memories
What do System 1 and System 2 associate with?
System 1 = INTUITION (intuitive)
System 2 = REASONING (deliberate)
What does our associative memory determine?
Our intuitive judgments
From there, they are endorsed into our deliberate judgements and accepted
Describe some characteristics of System 1
Fast
Parallel
Automatic
Effortless
Associative
Slow-learning
Emotional
Describe some characteristics of System 2
Slow
Serial
Controlled
Effortful
Rule-governed
Flexible
Neutral
What is the availability heuristic?
a mental shortcut that relies on immediate examples that come to a given person’s mind when evaluating a specific topic, concept, method, or decision.
Ex. It’s easy to recall examples of complications arising during childbirth. Therefore, we believe that complications during childbirth must be common.
What is processing fluency?
A cognitive bias where our opinion of something is influenced by how easily our brain processes it and understands it.
We tend to prefer things that are simple to understand and use, and will even find simple information more believable.
What is attribute substitution?
It occurs when people make a judgment that requires the use of a target attribute, but make the judgment using a heuristic attribute that comes more readily to mind
Ex. someone who has been thinking about their love life who is then asked about their happiness might substitute how happy they are with their love life rather than answer the question as asked.
What are “weasel words”?
Vague enough to be meaningless, but can be used to mislead:
Ex.
- It’s possible
- It’s a serious/definite possibility
- It might/could
- there is a chance
etc….
What is Words of Estimative Probability (WEP)
terms used by intelligence analysts in the production of analytic reports to convey the likelihood of a future event occurring
Our judgments about what is “dangerous” or “safe” are….
- generally not based on statistical probabilities
- culturally influenced
- based on associative memory and heuristics
WHEN APPLIED TO BIRTH:
“Birth is dangerous, but intervention (technology/control) makes it safe”
What are the 2 failures that are attributed to the dual system models of reasoning?
- System 1 - the automatic operations that generate a faulty intuition
- System 2 - fails to detect and correct the intuition with it’s controlled operations
In general, what can judgemental biases be attributed to?
Described as a big focus on some info and little focus/neglecting other info
When do framing effects occur?
they commonly occur when alternative statements of a decision problem evoke different emotions
Ex. “10% mortality vs 90% survival”
Give an example of how assertiveness can be judged differently based on heuistics?
When ppl were asked to recall 12 instances in which they behaved assertively judged themselves to be less assertive than those who were asked to recall only 6 instances
**struggling to recall the last dew instances was the heuristic by which assertiveness was judged.
Fluency is…..
a poor indicator of accuracy
What is the general outcome from fearing things we shouldn’t?
We put ourselves in MORE danger by fearing unnecessarily for things.
Ex. people didn’t take planes after 9/11 and instead drove, which resulted in more deaths bc driving is a higher risk
What are the 2 different strategies our brain has to make sense of a situation?
- Conscious Strategy —> think about what we learned and come up with an answer in a logical and guaranteed way.
- Unconscious Strategy (“FAST AND FRUGAL”) —> picks up on problem very easily, operates below unconscious level and not in a logical way (intuition)
**represented in Iowa experiment with the red and blue cards
Once a treatment is known as “standard care”, is it easy for the treatment to change when there is new evidence?
NO - once a treatment is viewed as the norm it is very hard for it to not pertist
Treatments are usually based on flawed results that end up sneaking their way into standard medicine.
“we adopt things before we know if they actually work because they SHOULD work”
What drug is added to the IV post c-section?
PITOCIN - it is added to the IV when stitching up the uterus to help the uterus contact and therefore decrease bleeding.