MIDTERM 2 Flashcards
What was the first form of mass media?
Block printing - 700 BCE China
Mass media in the 1600’s:
newspapers - Halifax Gazette
Mass Media in 1843:
telegraph - morse code
Mass Media in 1880’s:
silent film and radio
Mass Media in the 1930’s:
television
what Mass Media development happened in 1967?
The internet
What are the two types of media effects?
Short and long-term
What is a short-term media effect?
Something passive in the media that does not change daily habits / morals
What is a long-term media effect?
Media that is prolonged with positive or negative effects. EXAMPLE: seasame street, and violent video games
What are the 4 functions of media according to Structural Functionalism?
Surveillance of the environment
Correlation of parts of society- ways that information about our world is provided and what behaviours respond to this.
Transmission of social heritage
Entertainment
What structural functionalist theorist coined the 4 functions of media?
Charles Wright
Conflict theory perspective on Mass Media:
Challenges the society we have and investigates media in relation to power, equality and change.
What does The Political Economy Perspective focus on in reguard to mass media?
Ownership, control of the media, globalization
Who owns the public media?
The government
What is the function of public media?
Represents population interest
Watch-dog over government decision making
Free access to educational, cultural and social content
Who owns the private media?
Corporations
What is the function of private media?
Profit maximization models
Revenue from sales and advertisements
Who are the four corporations who own the private media?
Bell Canada, Corus Entertainment, Rogers Communications, Quebecor
What does private ownership of media lead to?
Media concentration
Restricts the public’s sources of information and content available
What is the Propaganda Model?
Mass media companies will transmit content that is in their own interests
What did Stephen Harper mention about hockey in Canada? Was he correct?
The Great Common Denominator- hockey facilitates immigrant integration in Canada
No, many people cannot afford to play / experience hockey as immigrants
Antonio Gramsci theory on Karl Marx’s working class revolution
It never materialized because the dominant group wins the voluntary consent of the masses.
How is Hegemony different than domination?
Domination uses force,
Hegemony works through families, schools, and the media.
Erving Goffman’s and Feminist theory on Mass Media:
Advertisements do not depict men and women; they depict masculinity and femininity through reinforcing women’s subordination to men. Specific subtle cues
What is “secondary socialization”
Socialization outside of the home- how men and women are represented in the media
Do men and women get equal representation in advertisements?
Yes, but in much different roles
Do advertisements change as audiences do?
yes
What are the measures of poverty?
Absolute poverty
Relative poverty
Low-income measure
Low-income cut-off
Market basket measure
What is absolute poverty?
Lack of necessities- basic survival
What is relative poverty?
Inadequacy compared to average living standard
What does the Low-Income measure represent?
People making less than half the median income
in 2016 14% of Canadians were low income
What does the Low-Income cut-off represent?
People who spend more than 20% of their income than the average Canadian on necessities
What is the function of the Market Basket Measure?
Estimates the cost of basic goods for a given reference family. (EXAMPLE: families of two in the south of Ontario)
Why do immigrants experience such high rates of poverty?
Foreign education
Experience is less valued
Racism
Language challenges
Poor social capital
Why do Indigenous populations experience significantly high rates of poverty?
unemployment
geographic isolation
lack of education
lack of opportunity
poor living and health conditions
What percentage of Canadians live with a disability? Which are most common?
22% of Canadian adults have at least one disability
Commonly- Pain, Flexibility, Mobility, Mental/Psychological
Define Social Stratification
A societies Hierarchy of inequality based on class, socioeconomic status, power, gender and ethnicity
What is “social mobility”?
movement within and between classes
What is “vertical mobility”?
movement between classes - up or down
What are the systems involved in social stratification?
Slavery
Castes - hereditary status
Estates
Social classes
What is an achieved status?
Status is granted on the basis of working hard enough
What is an ascribed status?
Social mobility is limited due to inheritance structures that maintain the status quo
What thesis is used for functionalist theory and social inequality?
The Davis Moore Thesis
What is the Davis Moore Thesis?
A socially stratified society is more productive and efficient - rewarding important work will allow money, prestige, and leisure time so people are encouraged to work hard.
Why is the Davis-Moore thesis wrong?
Some people cannot afford to get higher education
Some social groups earn less regardless of talent and training
The disparity between the rich and the poor can be extreme
Karl Marx (conflict theory) theory on social inequality?
The drive for private property was primarily responsible for creating the two-class system
Capitalists are able to keep wages low because capitalism ensures superfluous labor
Alienated labor
What was Ralf Dahrendorf’s theory of why of Karl Marx’s revolution never happened?
Many more people have a stake in capitalism
Higher standard of living, legal protections and unions
What was Weber’s argument about capitalism and inequality?
Class and inequality are not the only measure of social stratification.
Weber doubted that overthrowing capitalism would solve inequality; socialism would transfer the power from the capitalist class to government elites
Which topic of social stratification did C. Wright Mills establish?
“The power elite”; He believed that US elites were so powerful that they jeopardized the academic process.
What are the three interlocked parts of power in the US according to C. Wright Mills?
The military elite
The corporate elite
The political elite
What is the nanny state?
British term used by neoliberalists to describe that the government is overprotective and interfering with peoples lives (social programs) and they should act as a nanny to children
What is meant by “tragedy of the commons”?
Individuals with access to public resources and in doing so deplete the resource
What is the term neoliberalism? (political economic theorization)
Emphasizing privatization, deregulation, and reduction of welfare state through reduction of social programs and lowering taxes. “from poverty to perversity”
What is Thornstein’s theory regarding class? (symbolic interactionist)
Symbolism in economic inequality is shown with large displays of wealth and consumption. Wealth is communicated through status symbols.
What is “conspicuous consumption”?
Displaying wealth and consuming products that are built to impress others
What is Individual Classism? Is this conscious or intentional?
Classism on a personal level, behaviours and attitudes.
EXAMPLE: being ashamed of social class and family, thinking others are beneath you
It can be both conscious and intentional and unconscious and unintentional
What is Institutional Classism? Is this conscious or intentional?
Conscious or unconscious classism in institutions.
EXAMPLE: People in poorer neighbourhoods with worse living conditions receive poor quality healthcare while those who have high quality living conditions have better and more access
What is Cultural Classism?
The cultural norms and practices that instil classism. Distain or shame about traditional patterns of class and heritage.
EXAMPLE: Television shows are made about people who own homes, typically are white and have basic necessities.
What does “Blame the Victim” mean regarding classism?
Believing that people can make it if they tried hard enough leads to stereotyping and poor blasting.
People who have not received welfare believe they never will and this reduces empathy
What are the structural problems causing poverty?
deindustrialization, cost of living, barriers to opportunities, limited access to affordable housing, inability to obtain credit
What is meant by “poor policy”
Low welfare rates
Low minimum wage
Neoliberalism
Poor wealth distribution
Absence of living wage policies
How was Homosexuality described in Canada during the early 1900s?
Deviant behaviour
Indicative of mental illness
What idea regarding sexuality was challenged in the 1950s?
Pathology / mental illness
Sexual pluralism is real
1950s-1960s Cold War and The Fruit Machine
Homosexual soldiers, civil citizens, and RCMP were investigated, intimidated, and interrogated
Which law was decriminalized in 1969?
Consensual sex between two men.
“no place for the state in the bedrooms of the nation”
Which crisis occurred during the 1980s?
The aids crisis