MIDTERM Flashcards
Tone
The general character or attitude of a piece of writing. (mood // quality // feel // style)
Letter Etiquette
polite // professional/educated // properly address the person // proper grammar/format/spelling/punctuation // … 1) place the burden on yourself not the receiver 2) informs receiver of background 3) allow receiver to opt out without feeling like a jerk … no profanity // don’t write letters in the heat of the moment
Suggestion Letter
1) start off by trying to say something nice 2) lay out problem with context 3) don’t assume reader knows why you’re frustrated 4) Smooth transitions 5) offer some ideas, don’t expect them to magically solve the problem 6) end letter on a positive note
Letter to the editor
1) Don’t need an intro and conclusion like the suggestion letter… just get to business 2) Context 3) Get into issue > make one main point > provide evidence > provide tentative solution appropriately 4) straight-forward/easy to understand 5) Audience 6) Quotes when necessary 7) Specific 8) Use repetition intentionally 8) Respectfully explain why opposing side is wrong 9) Avoid stating the obvious 10) End with restating your opinion/what actions should be taken
Other letter stuff
1) The date (ex: 12 January 2018 // January 12, 2018) 2) Appropriate Salutations 3) Signature line
Letter Practicalities
1) Specific Envelope size 2) Fold letter into 3 equal parts 3) Addressing the Envelope (Senders info in the top left corner // recipients info in the center // stamp in the top right corner)
Email Etiquette
1) grammar // punctuation // spelling 2) Formal tone 3)
Connotation
All the “cultural baggage” that comes with a word (cultural, religious, social, and personal associations) Our lifetime of reading, listening to other people, watching TV, listening to music, etc. has given us experience with language that goes far beyond the dictionary.
Importance) words are not interchangeable, they’re all unique, each have different connotations
EX) Mother = warmth, kindness, caring, compassion, softness, unconditional love, & hugs
Denotation
What a word literally means, what you would find if you look up the word in the dictionary.
Importance) Informs us of the general meaning of a word
EX) Mother = a female parent
Euphemism
Mild words or colorless expressions used to camouflage disagreeable truths
Importance) You need to understand them in order to catch when they are used to cover up unpleasant realities, especially by politicians, the military, corporations, religions, college students, heck, anyone trying make something iffy sound good.
EX) Excuse me, I need to use the restroom VS Be right back, gotta go take a dump
Figurative Language
Irony, Metaphor, Personification, Hyperbole, Allusion
Irony
using words to mean the exact opposite of their intended meaning, oftentimes for comedic affect
EX) “I hate 3 three things: one, vandalism; two, irony; 3, lists”
Metaphor
Direct comparison between 2 things usually for artistic or illustrative meaning
EX) He is a pig
Simile
Indirect comparison (uses like or as)
EX) Life is like a box of chocolates
Personification
Giving non-living things personality
EX) the plants were begging for water
Hyperbole
Exaggeration for rhetorical effect
EX) I could eat a whole elephant
Allusions
An implied or indirect reference to something usually a literal work, a historical event, or an element of popular culture.
EX) I like your cats mustache. Is he going to invading Poland anytime soon?
Logos
Persuasive technique, appealing to logic, using facts, knowledge, and evidence to support argument
EX) Spock
Pathos
Persuasive technique, appealing to emotions and intuition to support argument
EX) Captain Kirk
Ethos
Persuasive technique, appealing to credibility, authority, and nobility to support argument
EX) Robot in Star Trek that always tells the truth
Five types of Claims
Existence // Causality // Symbols/Language // Value // Action
Claims of Existence
Declares that something is either real or unreal
EX) 2006 will be the end of the world
Claims of Causality
Claims about one thing causing another
EX) Smoking frequently causes cancer
Claims of Symbols/Language
Focus on how specific words, images, or objects within a text represent deeper concepts, adding layers of meaning and enhancing the reader’s understanding of the story beyond its literal plot
EX) LANGUAGE: Two men looking at the same phenomenon, but one defines it as a mob and the other does not // SYMBOL: NFL players kneeling during the National Anthem to protest police brutality causes anger because of the tradition of standing for the anthem